The brand joins the Big Save Braai Day celebration, using one of South Africa’s
most-loved traditions to celebrate the moments, memories and connections that
bring communities together.
Johannesburg, South Africa (17 September 2026) – As South Africans prepare to
celebrate Heritage Day, White Star will mark the occasion at the Big Save Braai
Day festivities with an immersive consumer activation inspired by one of the
country’s most cherished traditions: gathering around the braai.
For many South Africans, a braai is about more than sharing a meal. It is a place
where families and friends connect, stories are exchanged, and traditions are
passed from one generation to the next. White Star’s participation at the
celebration reflects this enduring role, creating a space where consumers can
come together and experience the brand through food, entertainment and
interactive activities.
Visitors to the activation can look forward to a variety of activities throughout the
day, including interactive games, competitions, live entertainment and branded
giveaways. One of the key highlights will be the White Star Dance Battle, inspired
by the brand’s latest television commercial, designed to bring people of all ages
together through music, movement and fun.
Hosted by renowned South African dancer, choreographer and television
personality Bontle Modiselle (now Moloi), the Dance Battle will invite attendees to
participate in energetic dance-offs, with prizes awarded for creativity, enthusiasm
and crowd engagement.
The activation draws inspiration from White Star’s latest television commercial,
which celebrates the familiar sounds that form part of everyday South African life,
from the whistle of a boiling pot and the crackle of braai coals to the lively
conversations shared between family and friends.
“Heritage Day gives us an opportunity to celebrate the traditions, people and
shared experiences that continue to shape who we are as South Africans. The
braai is one of those traditions that transcends generations and communities.
Through our participation in Big Save Braai Day, we are celebrating that spirit of
togetherness while creating a space where people can come together through
food, culture and shared moments," says Jonita Cuff, Marketing Manager for
White Star.
In addition to the on-site experiences, consumers will have opportunities to
capture and share their Braai Day moments through dedicated photography and
social media content opportunities.
Through its participation, White Star aims to strengthen meaningful connections
with consumers while celebrating the traditions, flavors and cultural experiences
that make South African heritage unique.
The activations forms part of White Star’s ongoing commitment to bringing
people together through shared meals, shared experiences and memorable
moments that celebrate community.
