As spring gave way to warmer days in the Cradle of Humankind, Amarula joined music and culture lovers at Nirox Spring Jazz to celebrate the season through a distinctly African expression of craft, connection and conviviality.
Against the natural backdrop of Nirox Sculpture Park, the iconic African cream liqueur brought its Soul Made. Served Chilled. platform to life, inviting guests to experience the soulful taste of Amarula simply served chilled over ice.
The occasion marked the beginning of Amarula’s summer season and a shift in how the brand is
showing up for warmer, more social occasions. Rooted in the marula fruit and the people and
communities behind its harvest, Amarula’s story has always been one of African provenance,
craft and connection. At Nirox, that story found a natural contemporary expression through live
music, art, nature and shared experience.
Rather than competing with its surroundings, Amarula became part of the rhythm of the day.
Guests gathered across Nirox’s open-air landscape, enjoying chilled Amarula between live
performances and moments spent together under the spring sun.
That celebration of African creativity extended beyond the music. Amarula’s presence
incorporated work by contemporary African makers including Modern Gesture, Louise Décor
and Design and Oneofeach, bringing locally made design and craft into the experience. “Through
these collaborations, the brand is building a more contemporary expression of African craft; one
that champions the hands, ideas and creative talent shaping modern African design.” Said Diana
George of Lerato Designs lead curator on Amarula Craft Partners.
“Amarula has always been made with soul; from the marula fruit and the communities who
harvest it to the care and craft that go into every bottle. At Nirox, we were able to extend that
story beyond the liquid, celebrating the incredible creative talent coming out of Africa today.
And as we head into summer, we’re inviting people to rediscover just how beautifully Amarula
can be enjoyed chilled. Surrounded by music, creativity and good company.”
Soul Made. Served Chilled. brings together two sides of the Amarula story: the depth and
richness behind how it is made, and the simple pleasure of how it is enjoyed.
Because some things are made slowly, with soul and best served chilled.
