The HOKA UTMB Mont-Blanc, one of the most iconic trail race in the world, is possibly also the most attractive race on the calendar, and racing there isn’t easy. It’s a 106-mile race around the Mont Blanc massif that serves as the capstone of the UTMB World Series circuit. A race that is an exercise in both beauty and pain, but most importantly- daringness. And that’s exactly why TUDOR is now an official partner of the UTMB World Series.
Just getting to the start line means you’ve climbed to the top levels of elite trail running globally. At the highest levels of the circuit, invites aren’t simply handed out, they’re earned. Runners face 10,000 meters of elevation gain, temperatures that range from -5 °C to 35 °C, and extreme sleep deprivation as they run through the night. The dropout rate is around 40% and if this all sounds crazy, that’s because it is.
In trail running, time is not only measured in hours, minutes and seconds. It is measured in years of preparation, in tens of thousands of meters climbed, in nights spent running up and down the mountains and in memories that remain long after the finish line.
Elite athletes typically don’t wear mechanical watches, but that’s not the point. The point is to celebrate the win. To memorialize the finish. To commemorate the achievement. That’s the point. A TUDOR — read a robust mechanical Swiss sports watch – represents the unbreakable daring spirit that sets records and redefines limits. That very spirit is imbued in every watch TUDOR makes. On the trail, it’s all mental. Off the trail, that same spirit is found on the wrist of the world’s top trail runners.
A TUDOR is a durable testament to the daring commitment that it takes to tackle something like the UTMB World Series. It’s a totem to the unbreakable spirit that defines every single athlete who has ever stepped foot on the UTMB World Series trail. It’s a watch that’s earned by those who wear it, perpetuating the legend of its owners. Simply competing in the UTMB World Series doesn’t happen by accident. There are no walk-ons. A TUDOR marks every step of the journey there. Every win. Every finish. Every achievement and the hardship that comes with it.
To the runners of the 2026 UTMB World Series, congratulations. You’ve made it this far. Now the real race begins, and TUDOR will be there.
