Ride Joburg is proud to announce Fidelity ADT as an official sponsor of the 2026 event, marking an exciting partnership that places safety, security and rider confidence at the forefront of one of South Africa’s most iconic cycling experiences. For almost three decades, Ride Joburg has brought thousands of cyclists together to experience the thrill of riding through the streets of Johannesburg, including sections of the city’s major roads and highways that are normally reserved for motorists. The 29th edition takes place on Sunday, 22 November 2026, as the event returns to the Kyalami Grand Prix Circuit after many years away.
While the opportunity to own the streets of Joburg remains one of the event’s biggest attractions, ensuring that every participant can enjoy the experience with confidence is equally important. With Fidelity ADT joining the Ride Joburg family, the 2026 event introduces an enhanced focus on visible security, route support and peace of mind, reinforcing the commitment to creating a safe and enjoyable environment for everyone involved.
Wahl Bartmann, Group CEO of Fidelity Services Group, says: “As a proudly South African organisation, Fidelity Services Group is delighted to support Ride Joburg. This partnership reflects our commitment to enabling safer, stronger, and healthier communities. We look forward to seeing thousands of cyclists enjoy a world-class event that promotes participation, perseverance, and community spirit.”
Under the banner “Ride Joburg, safely delivered by Fidelity ADT”, the partnership will see Fidelity ADT establish a significant security presence across the event, supporting riders from arrival right through to the finish. Fidelity ADT vehicles and personnel will be strategically positioned at approximately 2km intervals along the race route, as well as at the start and finish areas, creating a highly visible network of support throughout the event.
The partnership will also incorporate specialised FidelityFire vehicles along the route as cooling stations for the riders, while access to aerial resources, including a helicopter and drones, will support the live broadcast and add an extra layer of security from above. This extensive presence is designed to give participants and spectators greater confidence, knowing that a dedicated security partner is supporting the event every step of the way.
The partnership extends beyond security along the race route, with Fidelity ADT playing an important role in creating a safer and more secure environment throughout the event. From Safe Parking areas for cyclists and spectators to a dedicated Safe Bike Park where participants can leave their bicycles with greater peace of mind, Fidelity ADT’s presence will be felt as soon as riders reach the venue. Out on the route, visible security personnel and strategically positioned support vehicles will further enhance rider safety, ensuring that participants can focus on enjoying the experience from start to finish. Fidelity ADT will also be on hand throughout the race village, helping create a welcoming environment where cyclists, supporters and families can relax and soak up the occasion.
SecureDrive, a sub-brand of Fidelity ADT, will also feature on the day. Offering vehicle tracking, stolen vehicle recovery and access to national response support, SecureDrive helps protect vehicles and the people who depend on them, bringing its promise, TRACK WHAT MATTERS™, to life.
“Safety has always been a top priority for Ride Joburg, and having Fidelity ADT on board as a sponsor allows us to take that commitment even further,” says JP Nortje, Race Director of Ride Joburg. “With more than 12,000 cyclists taking to the streets of Johannesburg, we want every participant to feel confident and supported from the moment they arrive until they cross the finish line. Fidelity ADT’s extensive security presence, combined with initiatives like Safe Parking, Safe Bike Park and on-route support, adds real value to the rider experience. We’re excited to have Fidelity ADT alongside us as we deliver another unforgettable Ride Joburg.”
As one of South Africa’s leading security service providers, Fidelity ADT brings extensive experience, specialised resources and operational capabilities to the partnership. Its involvement reflects a shared belief that a successful mass-participation event depends on riders and supporters feeling safe at every stage of the day, from the moment they arrive to the moment they head home. For an event that transforms some of Johannesburg’s busiest roads into a cycling race, this additional security presence represents an important investment in the overall rider experience.
The streets are calling as Ride Joburg continues to celebrate the spirit of Johannesburg, bringing together elite athletes, recreational cyclists, families and communities for a memorable day of cycling. With Fidelity ADT on board, participants can look forward to the same electric atmosphere, iconic city views and unique opportunity to ride on fully closed roads, now supported by an enhanced security presence across the event.
Entries for the 29th edition of Ride Joburg close on 1 November 2026, which means there are only a few days left to secure a spot on the start line. Don’t miss the chance to own the streets of Joburg on Sunday, 22 November. Enter now at www.ridejoburg.co.za.
Start safe. Ride safe. Finish safe. Ride Joburg 2026, safely delivered by Fidelity ADT.
