The secret is out. KFC is bringing the drama with K-Dunked, a Korean-inspired Dunked
chicken range landing at selected restaurants in five provinces
ONE EPISODE BECOMES FOUR. ONE BITE BECOMES ANOTHER
K-dramas are impossible to stop watching. One episode becomes four. One love
triangle becomes six. Someone gets slapped. Someone cries in the rain. Suddenly it’s
3 am and you’re emotionally invested in a character you’ve never met.
That’s exactly what great food does. One bite becomes another. Then another. And
suddenly there’s a love affair unfolding in your mouth.
On 22 September, KFC launches K-Dunked: a Korean-inspired Dunked chicken range
designed to be impossible to stop eating. Sweet. Spicy. Sticky. Crunchy. Every bite
comes with twists, tension and a flavour cliffhanger that keeps you coming back for the
next episode.
A K-DRAMA FOR YOUR TASTE BUDS
KFA Africa Chief Marketing Officer Hloni Mohope says this is more than a new menu.
“It’s a celebration of something South Africans already love: the storytelling, the
emotion and the histrionics of K-dramas,” she says.
“The launch campaign takes that same energy; the tears, the longing, the dramatic
staring; and redirects it entirely towards K-Dunked chicken.
“It uses actual K-drama footage that has been edited to tell a K-Dunked story and
dubbed into South African languages by local voice artists.
“Instead of mourning a lost love, the characters are lost for words about K-Dunked. The
drama is real. The emotions are raw. The craving is overwhelming.”
WHERE THE DRAMA UNFOLDS
K-Dunked launches at 40 restaurants in Gauteng, the Western Cape, the Free State,
Mpumalanga and the Northern Cape:
Gauteng: Beyers Park, Brackenhurst, Dainfern Square, Dalpark (Brakpan), El Ridge
(Boksburg), Evergreens (Kempton Park), Ferndale, Fourways Crossing, Glen Marais
(Kempton Park), Jansen Park (Boksburg), Kemgate (Kempton Park), Harvest (Kempton
Park), Lenz Quarter (Lenasia), Mall of the South, Meadowdale (Germiston), Monument
(Krugersdorp), Omni Square (Johannesburg South), Parkrand Piazza (Boksburg),
Raslouw@55 (Raslouw), Rock Cottage (Randpark Ridge), Rynfield (Benoni), Sunward
Park and The Wedge (Morningside).
Western Cape: Canal Walk Shell, Capricorn Park, Grassy Park, Hyper Brackenfell,
Rondebosch, Sanctuary (Somerset West), Stellenbosch Shell, Tokai, V&A Waterfront
and Waterstone Village (Somerset West)
Free State: Bloemfontein (Curie Avenue), Bloemfontein Willows, Langenhoven Park
(Bloemfontein) and Welkom.
Mpumalanga: Sasol Gate One (Secunda) and Sasol Walter Sisulu (Secunda).
Northern Cape: Kimberley Cecil Sussman.
MORE THAN A MENU ITEM
Mohope says K-Dunked represents KFC’s commitment to celebrating global food
trends and bringing them to South African tables through culturally authentic
storytelling.
“The campaign isn’t appropriating Korean culture; it’s celebrating the global popularity
of K-dramas and the bold, complex flavours they’ve inspired,” she says.
