UEFA champions League scores with renewed Heineken sponsorship

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Heineken®, the world’s leading international premium beer brand, has extended its current agreement with the world’s most prestigious club football competition, UEFA Champions League until 2021.

“We are thrilled about the extended agreement. Heineken® knows that football at its heart is about so much more than just the match and we recognise that football is the most popular sport in South Africa. As a long-term sponsor of the UEFA Champions League we are committed to bringing our local football enthusiasts the best experience to enjoy the beautiful game,” says Themba Ratsibe, Marketing Manager, Heineken® South Africa.

Heineken’s®, ‘Champion the Match’ campaign is currently live across the globe. Through this, the brand has created engaging fan experiences that go beyond the 90 minutes of the match.

“Our Champion the match campaign encourages and enables football fans worldwide to overcome all obstacles in order to make their match night legendary.’’ Says Ratsibe.

“As Europe’s best football teams fight it out for on-pitch glory, Heineken® will be rewarding its South African fans in the best possible way. Up for grabs are a number of exciting prizes. All you have to do is dial *120*222# and enter the underliner code found on your bottle of Heineken®! To stand a chance to win,” explains Ratsibe.

The main prize up for grabs is the experience of a lifetime to take your UCL celebrations to the next level: a VVIP, all-expenses paid trip to the match final at Cardiff Stadium on Saturday, 3 June.

“We are ready to show our Heineken® enthusiasts how they can up their game and win every minute of the match! We want our football aficionados to enjoy match nights to their fullest. Over and above the chance to win great spot prizes, they will also stand the chance to win their place at exciting local VIP viewing experiences for the quarter, semi-finals and finals,” explains Ratsibe.

To find out more and to score yourself one of these exciting prizes, join the conversation on Twitter (@Heineken_SA) #ChampionTheMatch or on the Heineken® Facebook page.

HEINEKEN® Not for Sale to Persons under the Age of 18. Enjoy Responsibly.

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