Providing basic mountain bike and life skills training for underprivileged youth from Diepsloot schools, the non-profit organisation fondly known as DMA (Diepsloot Mountain Bike Academy) today, in partnership with the Toyota SuperCycling Club and Cycle Lab, confirmed their latest sponsorship.
Founded in 2006 and based at Northern Farm, just outside Diepsloot, the DMA is the flagship programme of the Jala Peo Foundation. A key aim of the project is to identify and develop talented young riders to compete at club, provincial and National level with the more advanced riders competing in both the XCO (cross-country Olympic) and XCM (cross-country Marathon) disciplines of mountain biking. Boasting membership exceeding 100 riders, the programme has to date produced 1 professional cyclist and 4 South African athletes.
In addition to the vehicle provided through the club sponsorship, the agreement also includes branded cycling kit and apprenticeships for young athletes to improve their skills via the Cycle Lab workshop at Cycle Lab Megastore Fourways. There are also skills training clinics at the PwC Bike Park, nutrition seminars and FitTrack training programs ensuring that DMA members shine off the bike as well as on it.
Darryl Egdes, group MD of MoreCorp, under which Cycle Lab and the Toyota SuperCycling Club are held, added: “Growing access to cycling and increasing participation is more than just about selling bicycles, it’s about improving the lives of all South Africans. This partnership will assist in developing future participants, role players and leaders in the cycling business as well as our country and we are privileged to make this contribution together with the clubs partners.”
Says Andre Ross of the Jala Peo Foundation: “Cycle Lab and Andrew McLean have been long standing supporters of the work we are trying to do at the DMA and we are grateful that this relationship has led to the support of one of South Africa’s leading corporate brands Toyota through the Toyota SuperCycling Club and Cycle Lab. We are excited at this new partnership as it will greatly enhance our ability to positively impact the lives of youth in the Diepsloot community. We thank Toyota SuperCycling Club and Cycle Lab for the belief in our programmes and, through this partnership, hope to create a few legends of our own from the Diepsloot community.”
Toyota SuperCycling Club and Cycle Lab partners with the Diepsloot Mountain Bike Academy
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