The #WhattheFanta®
much-anticipated mystery flavour that has kept the general public guessing
for months has finally been revealed! South Africa welcomed the
#WhatTheFanta global campaign in August, much to the delight of curious
consumers. The centerpiece of this interactive flavour-guessing campaign
was a limited-edition, mysteriously flavoured Fanta® soft drink designed to
challenge consumers’ senses and taste buds with contrasting flavour notes.
After a rigorous online experience of clue cracking and flavour guessing,
the mystery limited-edition flavour has finally been announced.
*INTRODUCING THE LIMITED-EDITION FANTA® RASPBERRY AND LITCHI FLAVOURED SOFT
DRINK *
Related
Late last month, the eagerly awaited flavour was announced on the Fanta® South
Africa social media platforms with the help of the brand squad, made up of
popular social media content creators @Alphi_Sipho, @BotlhaleBoikanyo,
@Iam_khanyi95 (Khanyisa Patricia), @Mooya.Musunga and @Moghelingz (Banele
Ndaba).
Following the competition to guess the flavour correctly, the lucky winners
who correctly identified the fruity blue bottle as Raspberry and Litchi,
cracking the #WhatTheFanta mystery walked away with some of the below fantastic
prizes:
● Nintendo Limited Edition Switch consoles.
● Instax packs consisting of 1 x mini 11 camera, 1 x mini 11 camera
case, 1 x camera strap, 1 x Instax mini film, 2 x AA batteries, 1 x jewel
shutter button accessory, 1 x glow shutter button accessory and 1 x
Instruction manual; and a snack pack.
● Pictionary Air games and a snack pack.
“In true Fanta® style, the brand has kept its fun reputation going,
infusing an overly serious world with the power of diverse playfulness. The
#WhatTheFanta flavour is the one product in our portfolio that is literally
the living embodiment of play. We had an overwhelming response to our new
innovation and are thrilled to finally let the cat out of the bag,” says,
Kwanda Dlamini, South Africa Frontline Marketing Manager: Flavours.
The limited-edition Fanta® Raspberry Litchi flavour soft drink is available
for purchase across 400ml can, 2.25L PET, 2L PET and 440ml PET pack sizes
at your local retailer
