Top-selling global single malt brand The Glenlivet launched a new expressionin Johannesburg on 7 September. With the introduction of the Founder’s Reserve, this top-selling global single malt brand pays tribute to its Founder George Smith’s original vision to create the definitive smooth Speyside single malt.
The stylish launch eventsaw a generous turnout of South Africa’s top tier celebritiesand influential personalities coming out to play at Katzy’s in Rosebank, where they enjoyed a first tasting of Founder’s Reserve – an expression that perfectly suits the lifestyle of ambitious men with discerning style and taste. Invited guests enjoyed an evening of fine whisky, delicious cuisine and one of this year’s most exciting live music collaborations. In the spotlight were award-winning house band Mi Casa and one of South Africa’s legendary musicians, Ray Phiri. While Mi Casa’s brilliant performance had everyone on their feet and dancing to their latest chart-toppers, it was their moving tribute to Ray Phiri that ultimately brought the house down.The evening ended on a party note with a set by deep house DJ Glen Lewis, who spun the tunes until the small hours.
‘Founder’s Reserve is The Glenlivet’s whisky for ambitious men who value style, taste and progress above all. Our Founder George Smith, created the Original Single Malt that has set the standard in taste and quality since 1824. Founder’s Reserve brings it back to the original,’ says The Glenlivet Brand Manager, Eugene Lenford. ‘The launch event reflected this through a finely orchestrated musical collaboration, one phenomenal act paying tribute to the original music of the other. With this experience, we also tipped our hats to the discerning men who are the loyal ’Guardians’ of The Glenlivet.’
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The latest expression in The Glenlivet’s stable of premium whiskies, is one of exceptional quality – a modern classic that brings new life to the time-honoured and celebrated style of The Glenlivet. At its heart, Founder’s Reserve has that perfectly balanced classic fruity profile that underpins The Glenlivet. The intensely smooth taste profile lends itself to being an accessible Single Malt whisky. It can be drunk Straight Up, On the Rocks or as a great mixer in cocktails.
The two phenomenal acts who created a rare kind of magic on stage, epitomize the style and quality of The Glenlivet. Mi Casa is famously known for fusing elements of Jazz, House and Pop to produce music which people of all ages can thoroughly enjoy, with numbers like Chocolatand Don’t Wanna Be Your Friend, earning them a string of SAMA awards. As one of South Africa’s most renowned jazz, fusion and mbaqanga musicians, Ray Phiri needs no introduction, and is acknowledgedfor his sterling contribution to the South African music industry and his successful use of arts as an instrument of social transformation.
While the musicianslit up the stage, invited guests were treated to an introduction andspecial tasting presented by brand ambassadors Cuthbert Ndlovu and Peter Methven, of this expression that is set to takes its place asthe newwhisky of choices for ambitious men of impeccable style and taste.
For more information, visit www.theglenlivet.co.za. Join the conversation on Twitter @TheGlenlivetSA or on facebook (www.facebook/TheGlenlivetSA
COMPETITION
STOKVEL TALK is giving an opportunity to 02 lucky readers to stand a chance of winning a bottle of The Glenlevit founders reserve by answering a below question:
When was the official launch of The Glenlevit Founders Reserve?
Please send your answers to sportsfocus@lenakacom.co.za
The competition closes on the 23 September 2016. Winners will be notified via email.
