The Countdown Is On: BONDay to Ignite Africa’s Travel Indaba 2025

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Africa’s most powerful tourism trade gathering, Africa’s Travel Indaba, kicks off on Monday, 12
May 2025 with the return of the dynamic BONDay (Business Opportunity Networking Day) — a
one-day immersion into collaboration, insight, and opportunity across the continent’s tourism
sector.
Hosted by South African Tourism, BONDay sets the tone for the week ahead with a programme
that blends strategic dialogue, future-forward thinking, and impactful networking.
“BONDay is where Africa’s tourism thinkers meet its doers. It’s a place to connect, collaborate
and co-create the future of tourism on our continent,” says Darryl Erasmus Chief Operations
Officer at South African Tourism.
Why BONDay Matters:
• Empowers tourism stakeholders with tools to navigate a recovering, competitive global
market
• Drives inclusive sector growth through strategic partnerships
• Connects SMMEs and entrepreneurs to global insights and opportunity pipelines
• Champions African excellence and innovation through thought leadership
SMMEs are at the heart of BONDay. This day is about putting them on the map, and into the
boardroom.
BONDay 2025 Programme Highlights
All sessions take place on Monday, 12 May at the Durban ICC

Time Schedule

09h00 –
10h50

BONDay Opening Plenary – Mother Africa Earth /
Umhlaba
Time Session

09h00–09h05 Opening remarks and introduction of SA Tourism CEO
09h05–09h10 Welcoming Remarks
09h10–09h30 Africa’s Excellence, Endless Possibilities – An African
Journey of Resilience, Triumph, and Unstoppable Spirit
09h30–09h32 Introduction of Minister of Tourism, South Africa
09h35–09h45 NDT Address (TBC)
09h50–10h50 Africas Voice at G20 – A continental collaboration for

Future Tourism Opportunities

South Foyer
Registered Exhibitors, Buyers, Media and Stakeholders

11h00 –
13h05

BONDay Stream 1 – Maji / Water – Connect – Creating a Collective Vision for
Africa
Time Session
11h00–11h45 Unlocking Growth through Impactful Localisation
Strategies – Aligning regional approaches for effective
demand creation

11h50–12h30 Regional Collaboration: Uniting Forces to Catapult Africa’s

Tourism Economy
12h35–13h05 Stream Wrap-up
South Foyer
Registered Exhibitors, Buyers, Media and Stakeholders

11h00 –
13h05

BONDay Stream 2 – Moto / Fire – Discover – Africa’s Enhanced Positioning
Through Authentic Immersion
Time Session
11h00–11h45 Transforming Travel: Crafting Authentic, Sustainable
Journeys Through Experiential Travel – Eco-Tourism,
Gastronomy & Wellness Exploration