Telkom Business is thrilled to announce the successful conclusion of its “Back to Business” Competition, which ran from 02 December 2022 to 10 June 2023. The competition, designed to support and empower businesses in their journey back to success post-pandemic, garnered widespread attention and participation from entrepreneurs and enterprises across the nation.
Throughout the duration of the competition, Telkom Business utilized a variety of marketing channels, including Above the Line (ATL), Below the Line (BTL), Customer Value Management (CVM), Direct Marketing, Digital, and Channel Marketing touchpoints, to engage with its target audience and promote the initiative.
To enter, consumers had to successfully apply (new and renewals included); there must be successful completion, credit vetting, and installation of the order for any Business Post-paid Voice or Business Post-paid Data deal on a 12 or 24-month contract.
The “Back to Business” Competition offered an enticing array of prizes to the total value of R500,000, including five R50,000 cash vouchers and a grand prize of R250,000. These prizes aimed to provide financial support and resources to deserving businesses, enabling them to pursue their goals and aspirations with renewed vigour.
To ensure transparency and compliance throughout the competition process, Telkom Business enlisted the expertise of Deloitte, a globally recognized auditing firm. Deloitte’s involvement underscored Telkom Business’s commitment to upholding the highest standards of integrity and fairness in all its initiatives.
“We are delighted by the overwhelming response to the ‘Back to Business’ Competition,” Makgosi Mabaso, Managing Executive for Home and Business Broadband Solutions at Telkom Business. “It has been inspiring to witness the resilience and creativity of businesses as they navigate the challenges of the post-pandemic landscape. We extend our heartfelt congratulations to all the winners and express our gratitude to everyone who participated.”
