This year, Stimorol Infinity launched its epic “Endless Possibilities” sampling campaign for the Stimorol Infinity 1-Piece range, while also scouting for a rising star who possessed the entrepreneurial flair to win a hosting slot on VUZU AMP!
Stimorol decided it was time to paint the country blue, and set out with their branded van, ATM machine that dispensed instant Stimorol prizes and real life digital station for consumers to upload their audition clip video’s, to win a gig on VUZU AMP + R50 000 cash, R10 000 Clothing voucher and R9 000 Smartphone.
After travelling the country, searching for a hustler who had what it took to make it big – Jay Tee Davidson from Kylemore, Stellenbosch won the title – and has proven she’s got the vibe and confidence to make it big, after scooping up the number one spot at the VUZU AMP and Stimorol auditions. There were over 800 videos received from Stimorol fans, battling for the opportunity to bag the prize. A panel narrowed these down to one winner, taking into consideration presence on screen, confidence, intelligence and vibe, with Jay Tee ultimately ticking these boxes.
Jay Tee, who received her prizes at a reveal party in Johannesburg said: “I still cannot believe that I have won the competition, it feels surreal! I filmed my submission video in one hour, with help from my friends and when I submitted it I told my mom – mom I am going to win this! Thank you Stimorol and VUZU Amp for making my biggest dream a reality!”
Kerisha Govender, Category Brand Manager for Stimorol added: “The campaign theme for Stimorol 1-Piece was “Endless Possibilities”. This is not only linked to the endless, long lasting flavour our gum offers, but also around creating infinite possibilities for one lucky Stimorol fan. The campaign was conceptualised to find and nurture an up-and-comer’s talent. Knowing our audience and acknowledging what makes them tick, prompted the choice of partnering with VUZU AMP to create this opportunity.”
VUZU AMP’s Head of Entertainment Sphumelele Sibeko commented, “It’s been an amazing campaign and the partnership with Stimorol proved a great brand fit for the channel. Sifting through the thousands of entries gave us a good feel of the talent in the market, and highlighted VUZU AMP’s popularity with the youth. Congrats to the very talented, very deserving winner.”
Stimorol Infinity 1-Piece is a perfect all day refreshing gum, with its long lasting flavours in Mint and Tropical flavour, available at your nearest wholesaler, spaza shop and hawker table.