Jingle bells, jingle bells local all the way…oh what fun it is to gift your loved ones with local gifts.
As we at the Home of Local wrap up our 2024, we will start our festive season journey by
launching our festive season campaign; “Start and end your journey with local”. This campaign
aims to encourage consumers with purchasing power to choose local at every touchpoint of
their festive season spending. Whether it's food, travel, clothing, or accommodation, there is a
local service provider and product for every pocket, preference, and family member.
The season to be jolly is in full swing, and the braai gees can be smelt throughout the streets of
South Africa. Not only that, but the clothing is also getting looser, shorter, and more playful to
accommodate the summer heat of course. Many are starting to plan their much-deserved beach
and bush escapes to unwind from a long and eventful year.
This festive season, as we plan and prepare for izi-big days, let us have local businesses, their
owners, and employees at the forefront of our minds. Why is that you ask? Because you
and your loved ones, in both the private and public sectors, have the power to change the
economy and help reduce the triple threat of inequality, poverty, and unemployment by
purchasing locally manufactured goods and services.
There is power in putting your money where your heart is, and we hope your heart is in the
hopes for a better future for yourselves and all South Africans. To showcase the power of the
notes and coins in your pocket, take a journey with us through the value chain of a local festive
season.
Sit back, relax, with a glass full of Yamma Gemmer, and let's unwrap the gift of local together.
Imagine yourself booking a Lift SA flight or booking a car with Avis car rentals to journey through
the scenic garden route or the rolling hills of the Drakensberg. As you journey in a locally
manufactured Mercedes Benz C200, remember to fill up at any Sasol filling station and stock up
on some local snacks such as Miante nuts, Rrraw chocolate, Twizza for the fizzy drink lovers
and Switch energy drinks for the driver as the family reaches their dream destination.
When you touch base at your dream destination, you check into the Southern Sun hotel of your
choice, where service and quality are guaranteed. As the family unpacks their luggage for the
week, Mom ensures that the matching Christmas lunch outfits from Imprint ZA are hung in the
closet waiting for the special day. Once the feast rolls around you're already salivating at the
thought of the Grainfields roasted chicken with fresh veggies from Veg On The Go. And what's
lunch without a bottle of Zoetendaal wine to savour the array of flavours dancing on your
tongue. Dessert would be a special treat from chef Mahlomola Thamae from TM Innovations to
end the lunch on a sweet note.
Start And End Your Journey With Local This Festive Season
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