On Thursday, 24 October Spur celebrated 57 years as South Africa’s happy place with a nationwide
celebration.
Celebrating birthdays at Spur has been a cherished childhood experience for generations of South
Africans. Nothing beats the moment when staff appear out of nowhere singing the Spur Birthday
Song while the whole restaurant turns to see who the lucky recipient of the fanfare is. There is
something wonderful about seeing the joyful expressions of receiving a Chico the clown treat topped
with a sparkler while everyone celebrates you. And, as Spur celebrated its own 57 th birthday on the
24th October, the beloved brand set out to share that same feeling with kids in all its restaurants,
around the country, in one day!
Spur brought the experience of a birthday party to kids around the country, especially those who
don’t often get that opportunity to experience the excitement of a birthday celebration due to
challenging circumstances.
One of the biggest gatherings was hosted at the newly revamped restaurant, Lone Creek Spur in
Midrand’s Mall of Africa, where over 200 kids from the Soul Kidz Pre-School and Diepsloot Oratile
ECD Centre were treated to a spectacular birthday celebration. The party was co-hosted by kid
influencers Desmond ‘the feel-good kid’, Alakhe Mdoda, Maliyah Hammond Lethu Nanas and Liam
Burmeister.
Guests were mezmarised by the stellar performanceby the Mzansi Youth Choir, who performed
much beloved songs from Lion King, as well as iconic South African songs such as “Jabulani”. Kids
and adults alike, were enthralled by their performance.
“When the first Spur restaurant opened its doors in 1967, we wanted to create an entirely new kind
of restaurant,” says Henda, “one in which kids weren’t only welcomed but celebrated. We wanted
eating out to be a fun and memorable experience for the whole family, especially on birthdays.”
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In this spirit, and true to that vision, Spur’s Birthday enabled each of its 310 restaurants to host kids
from their respective communities – especially those who don’t always get to be celebrated – to
celebrate with Spur.
“It’s a great source of pride for us that Spur is at the heart of so many special memories,” says
Henda, “memories of birthdays, first dates, career highlights, sporting wins, anniversaries, farewells,
and everything in-between. We especially want everyone to know what a birthday at Spur feels
like,” she said, “so we’re delighted to have ignited joy for kids acoss the country, as our gift to
them”.
