Sport has always been a major part of South Africa’s story. We have a proud legacy of memorable sporting moments that have made global headlines and inspired unity. From celebrating legends on the field to rising stars across disciplines, South African Tourism has recently entered into a bold new partnership with LIV Golf, to help us carry that legacy forward on the world stage.
LIV Golf is the global league tournament that’s been shaking up the sport internationally since 2021 and, from March 2026, it’s coming to South Africa for the first time, drawing some top-name-golfers to ‘Come Find Your Joy!’ on some of the best championship golf courses we have to offer.
A big swing for tourism
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ARE YOU ACTUALLY RELAXING… OR JUST RELOCATING YOUR STRESS?The inaugural LIV Golf South Africa Tournament tees off on 19−22 March 2026, at Steyn City Golf Club in Gauteng, drawing the likes of Jon Rahm, Cam Smith, Bryson DeChambeau and local champion, Louis Oosthuizen, who’ll be representing his home turf with his all-Southern Guards GC.
The tournament will not be your dad’s golf game. It’s four days of unmissable, electrifying golf history in the making, where fans can enjoy so much more than just the game of golf. There will be delicious food and cocktails on offer; the 16th hole will be transformed into a ‘Party Hole’ where fans can enjoy non-stop energy, noise and hospitality and each day will be rounded off with a massive live music concert featuring local music greats.
Not just another event
“South Africa hosting LIV Golf for the first time is a landmark moment for our tourism sector and for the country’s global brand,” says Thandiwe Mathibela, Acting Chief Marketing Officer of South African Tourism.
“This partnership allows us to showcase our exceptional golf offering while highlighting South Africa as a destination that delivers world-class experiences beyond the fairway.” And for a game with such deep roots, it’s a moment that many in the industry have been waiting for.
“The beauty of this partnership is that it introduces people to South Africa through something they love and encourages them to stay longer, see more, and connect more deeply,” says Mathibela.
The bigger picture
With South Africa’s strong track record for hosting world-class, large-scale international events, LIV Golf’s arrival here is an opportunity for our local hospitality, transport, tourism, events and creative industries to step into the limelight. For our trade partners and investors, it’s a reminder that South Africa is open for business, capable and confident.
“Through this partnership with LIV Golf, we get the chance to share the full picture of South Africa’s spectacular courses and scenery,” says Mathibela. “They’ll also get
to see the creativity, warmth and spirit that make this country unforgettable. It may start with a game of golf, but we hope it draws visitors back again and again.”
