The 8th China International Import Expo (CIIE) officially opened its doors this week at the National Exhibition and Convention Center in Shanghai, drawing thousands of global exhibitors — and a strong delegation from South Africa eager to deepen trade and investment ties with the world’s second-largest economy.
Running from November 5 to 10, the expo has become one of the world’s leading trade showcases, bringing together businesses from more than 150 countries to explore cooperation, display innovations, and expand international trade opportunities.
South Africa Makes Its Mark
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South Africa is among the African nations with a significant presence at this year’s CIIE. A delegation of 32 South African companies, supported by the Department of Trade, Industry and Competition (the dtic), is exhibiting products ranging from agro-processing and beverages to textiles, cosmetics, and engineering services.
According to the dtic, participation at the expo forms part of the government’s Export Market Diversification Strategy, aimed at expanding South African exports into new and fast-growing markets like China.
“Our participation at the CIIE aligns with South Africa’s broader goal of developing new and existing exporters capable of competing globally,” said a dtic representative at the event. “China remains one of our most strategic partners, and this platform helps us position South African products for a wider audience.”
CIIE 2025: A Global Stage for Innovation and Growth
This year’s CIIE features seven major exhibition zones, including Consumer Goods, Food and Agricultural Products, Intelligent Industry, Medical Equipment, Trade in Services, and Automobiles.
Over 4,100 exhibitors are participating, with strong representation from multinational corporations and emerging-market firms. The expo also introduced a new Innovation Incubation area, where global start-ups showcase future-ready technologies, digital solutions, and sustainable products.
Shenzhen and Shanghai-based investors have shown strong interest in African products, noting that the continent’s creativity and raw materials offer vast potential for value-added partnerships.
Why It Matters for South Africa
China has been South Africa’s largest trading partner for many years, accounting for billions in annual trade. Events like the CIIE provide vital opportunities for South African companies to gain direct exposure to Chinese buyers, importers, and investors, as well as to understand local market dynamics.
South Africa’s participation is expected to boost exports of high-value products such as rooibos tea, fruit products, wines, beef, leather goods, and jewelry — all showcased prominently at the South African Pavilion.
“The expo has proved itself as one of the key enablers of South African exports reaching wider international markets,” said dtic. “Our mission here is not just to exhibit but to build lasting partnerships that grow both economies.”
A Strengthened China–Africa Partnership
This year’s expo takes place amid growing cooperation between China and Africa under frameworks such as the Forum on China–Africa Cooperation (FOCAC). Beijing has emphasized expanding imports from Africa as part of its “shared prosperity” development vision, offering preferential access to high-quality African products.
South Africa’s renewed presence at CIIE underscores its role as a gateway for African trade and a strategic industrial partner for Chinese investors.
Looking Ahead
Beyond the exhibition halls, the dtic’s team is expected to hold bilateral meetings with Chinese officials and business leaders, seeking investment in South African manufacturing, green energy, and automotive sectors.
Officials hope that South Africa’s exposure at the CIIE will translate into export contracts, joint ventures, and long-term partnerships that benefit the country’s industrial base and job creation efforts back home.
