RISE AGAINST HUNGER CONTINUE TO TACKLE FOOD SECURITY AMIDST COVID-19 PANDEMIC

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COVID-19 has exacerbated the issue of food security as more South Africans find themselves depending on food parcels than before. As the number of families dependent on packaged meals continues to increase, children find themselves most vulnerable as school closures make it difficult for beneficiaries to receive nutritious meals.

Tastic Rice and Rise Against Hunger persevere in their fight against food insecurity, feeding more families in 2020. Together with Tastic and other distribution partners, Rise Against Hunger pursue their vision to end world hunger by 2030 by ensuring they feed as many families as possible during this time.

“People all over the country are facing some of the most dire situations with the spread of COVID-19 affecting the most vulnerable in ways most couldn’t imagine” says Tastic Marketing Director Thembi Sehloho. “As a brand that has been a part of South Africa’s journey for nearly 60 years, Tastic is proud partner of Rise Against Hunger in the fight against food insecurity”.

The demand for food parcels is anticipated to increase in the coming months as distribution to Early Childhood Development Centers, University students and Disaster Relief is set to grow.

While the COVID-19 pandemic resulted in a defining moment for the world’s leading health practitioners, it has also presented many food essential services with the opportunity to help even more in need.

“With the closure of schools and centres due to lockdown regulations, it was very important for us to obtain our Essential Service certification to ensure that throughout this period we are still able to reach as many beneficiaries as possible” says Brian Nell, National Operations Manager at Rise Against Hunger. “We also have plans in place to make sure that we continue to replenish our stock despite meal packing events being suspended during this time”.

“At a time like this, it becomes even more important for us to come together as South Africans. We need to be kind to each other, generous where we can be and resilient in the face of this pandemic” says Thembi. “We are grateful for all of our partners who continue to help in the fight against hunger” concludes Sehloho.

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