Shanya’na nge White Star (Shine with White Star), the popular music showcase launched in 2020 to keep the beat alive during Covid, is back with Season 3! To add flavour to this year’s campaign, we are kicking off with two live and exclusive musical experiences, the first in Johannesburg on 12 May followed by Durban on 21 May. These live events will be followed by a 13-week series on Metro FM, which will be live streamed on social media and will also give fans the opportunity to win R5000 cash prize per episode.
The Metro FM campaign will again feature 13 of the freshest talent to come out of Mzansi, including the hip and happening Kekelingo, Nomfundo Mo, Zuko SA and many more. And, as in the first two seasons, it will give fans an opportunity to follow their performances on social media.
“White Star has enjoyed a long and fruitful relationship with local artists,” says Mokhele Makhothi, the Marketing Manager of South Africa’s leading maize meal brand. “During the various phases of lockdown, we wanted to extend that support by creating an opportunity for local artists to partake in the campaign and earn income, while also to lightening the mood in the country. The initiative has been so successful that we’ve decided to continue with it, giving new talent a national platform and keeping fellow South Africans entertained and close to the heart of local music.”
The first Shay’na nge White Star experience, which kicked off in September 2020, featured a sponsorship of Metro FM’s Sunday Soul Therapy with Msizi Shembe. During the #Shay’na ngeWhite Star hour, the station played only local music and but also gave local musicians an opportunity to re-connect with their fans through live streaming of their performances on social media.
Some of the top-charting hitmakers to benefit from this include the likes of Langa Mavuso, Ami Faku, Bongeziwe Mabandla, Simmi, Encore, Soul Kulture, Ayanda Jiya, Zarcia, Mlindo, Manana, Karabo, Nomcebo, Zoe Modiga and Mpho Sebina.
The pilot season boasted 40 million impressions across all social media platforms and reached 4.6 million adults. A star was born!
Now in an extended format, Shay’na nge White Star will continue to boost local artists and provide an exciting and engaging experience for fans. At each musical experience, lucky fans will get to be part of the live audience and to meet their favourite artists – with all Covid-related protocols observed!
“As always, musicians and singers will benefit from being featured on the playlists as well as from the streaming and downloads of their music,” says Makhothi. “The idea behind the campaign is that the more South Africans listen to and support local music, the more local content will be played on radio and TV, helping all our favourite artists to emerge from the dry season caused by Covid.”
White Star has been a supporter of the local music industry right from the start. Since 1999, music has been an integral part to White Star’s identity, with the brand being aligned with popular music shows such as Macufe, DrumBeat and the Moretele Park Tribute Concert.
“With this initiative, we are also appealing to other stations to add more South African content to their playlists and for TV shows to feature videos and live performances by local artists. Music is woven into our culture and every show, every streaming and every download will contribute towards keeping our vibrant and exceptional music industry afloat.
“Shay’na ngeWhite Star was created to bring the beat back into our lives at a very difficult time in our history and we aim to take that momentum forward now. We’re inviting all South Africans to share in the experience, to move to the beat and to shine. Local is lekker. Let’s celebrate that.”