The highly anticipated finale of Proudly SA’s Local Fashion Police competition unfolded in grandeur last night at Levelthree in Kramerville, Johannesburg. The celebration marked the culmination of the 2023 Local Fashion Police consumer competition, a platform dedicated to championing South Africa’s labour-intensive local clothing, textiles, footwear, and leather (CTFL) industry.
The campaign aimed to celebrate and promote local talent within the fashion industry, fostering a sense of community and supporting economic growth. The finale fashion show marked the result of weeks of fierce competition, with participants vying for the coveted title. Through this initiative, Proudly South African aimed to not only celebrate and promote the vibrant local CTFL sector but also generate employment opportunities crucial for boosting the local creative arts economy.
The star-studded experience saw the likes of Sophie Ndaba, Thabo “TBose” Mokwele, Melanie Bala and Tessa Twala to mention but a few, who enjoyed the permutation of fashion and music. Kwaito sensation, Thebe took guests back in time with nostalgic sounds such as ‘Bula Boot & Groovers Prayer’.
Proudly SA’s Chief Marketing Officer, Happy MaKhumalo Ngidi, expressed her enthusiasm, stating, “The Local Fashion Police 2023 has been an incredible journey, showcasing the diversity and creativity inherent in South Africa’s fashion landscape. We are proud to support our local designers and celebrate the winners who embody the spirit of our campaign. For Proudly SA, the competition is not only about bringing joy into consumers lives, and supporting local fashion designers, it’s about ensuring that we keep the fashion industry sector alive so jobs can always be available.”
The social media-driven competition garnered over 300 entries since its kick-off in August, showcasing the diverse and unique styles of participants who put their everyday wear to the test. The competition sought to identify four standout contestants who demonstrated unwavering support for locally manufactured garments, with each winner receiving an impressive R20,000 worth of fashion personally crafted by the competition judges—renowned industry experts Palesa Mokubung, JJ Schoeman, Otsile ‘Otiz Seflo’ Sefolo, and Gert-Johan Coetzee.
The four deserving winners of the Local Fashion Police Finale are:
Aseza Olwethu Tyantsi
The winners not only received a unique fashion prize but also gained an exclusive opportunity to showcase their modelling skills on the runway dressed by their favourite Local Fashion Police judge.
The competition may have concluded for this year, but its impact on promoting and supporting local fashion continues, highlighting Proudly SA’s commitment to fostering sustainable growth in the CTFL industry.