People’s Car partners with People’s race – Nike Soweto Marathon

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Volkswagen has partnered with the 2014 Nike Soweto Marathon as the official vehicle sponsor. The ‘People’s Race’ takes place on Sunday, 2 November from Nasrec Expo Centre.
Three Volkswagen models – Touareg, Golf GTI and Golf R will be the lead cars of the main races (10km, 21km and 42km).
Petra Hoffmann, Director: Sales and Marketing at Volkswagen Group South Africa said: “It is a great honour for Volkswagen to be part of this iconic race. This is a perfect fit for our brand as the people’s car partners with the people’s race. The race is also an ideal platform for our dealership in Soweto to interact with its customers.”
Fans and participants that will visit the Volkswagen Driving Academy stands at the Nike Soweto Marathon collection point at Constitutional Hill from Thursday until Saturday as well as the Nasrec Expo on the race day will stand a chance of attending one of the four Dynamic Driving Courses from Volkswagen Driving Academy.

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