OREO, the playful biscuit with a tasty twist, continues to innovate to meet the needs of all South Africans with the launch of the 5-pack ye R5 offering – an on-the-go OREO cookie five-pack for only R5.
Containing five distinctive OREO cookies – cocoa biscuit sandwich with a vanilla flavoured crème filling – the 5-pack ye R5 pack is an exciting introduction to the OREO South Africa portfolio. Engaging fans across Mzansi with an affordable on-the-move treat from an established brand.
“The introduction of the 5-pack ye-R5 offering aims to make the iconic OREO cookie more accessible to all within Mzansi providing an affordable entry point to the more extensive range. Centered on OREO’s strong brand recognition in the local market, we have established new avenues to connect to a broader audience while illustrating our commitment to understanding and working to meet the snacking needs of all our consumers,” says Simone van Zyl, Biscuits Category Lead for Mondelēz South Africa & Rest of Africa.
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Since its nationwide launch, via the informal trade – including local hawkers, spaza shops and value stores – the demand for the 5-pack ye-R5 OREO offering has gained momentum and been met with excitement from shoppers and traders alike.
Eye-catching in-store 5-pack ye-R5 promotional displays have helped secure the latest OREO packs a place in the shopping basket.
“Providing both convenience and affordability the 5-pack ye-R5 OREO pack aims to bring a playful, tasty and quality product, from a trusted brand to all. We are excited to add OREO to every South African’s day,” concludes Van Zyl.
Join the revolution and discover this exhilarating new era for OREO as it continues to make every snacking moment a delicious occasion for all South Africans. Pick up the 5-pack ye-R5 Oreo pack, Bamba iTwisti and treat yourself to the incredible playful magic of OREO!
