*KFC partners with Zakes Bantwini and Mafikizolo to collaborate on its unique Birthday Anthem ‘Masonwabe’ to celebrate 50 years in Mzansi*

Reading Time: 2 minutes

2021 will certainly be a year to remember for KFC as Mzansi’s favourite
fast-food brand celebrates 50 years of ‘It’s Finger Lickin’ Good’… The
loved brand has been spreading their feel-good celebration vibes all year
and as celebrations peak, KFC has big plans to celebrate with the people
who make KFC, KFC – The KFC family. In time for Ke Dezemba vibes KFC has
launched their bespoke Birthday Anthem collaboration, ‘Masonwabe’, produced
by chart-topper Zakes Bantwini featuring vocals by the legendary Mafikizolo
and the song itself was created especially for and by the KFC team members
nationwide. After all, what’s a birthday celebration without a song?

KFC asked their 35 000 plus team members, across SA to share their own
personal inspirations about what KFC means to them and hundreds of
submissions flooded in. The songwriters, Zakes Bantwini and Theo Kgosinkwe
of Mafikizolo used the lyric submissions from the over 970 KFC restaurants
across the country to compile the lyrics of the ‘Masonwabe’, meaning ‘Let’s
be happy’. The lyrics aim to embrace the common feelings about KFC that
came through from the team submissions; the profound feeling of being happy
together, a place to call home, a place of growth, acceptance, and a
family.

On producing the song Zakes Bantwini said, “KFC has been a part of Mzansi
family celebrations for decades, bringing happiness and hope to the table
for so many. To have been a part of their big 50th celebrations has been a
career milestone for me, and I am proud to have worked on this iconic
partnership. I dream of this song being sung in homes and sports stadiums
across SA.”

To ensure the heart and soul of the KFC team passion was represented in the
celebratory music video, KFC also asked team members to audition for a
chance to feature alongside the popular artists in the official music
video. From across the country, hundreds of audition videos flooded in as
team members showed that serving up the Finger Lickin’ Good’ KFC meals was
certainly not their only talent. Ten of KFC’s All-Star performers were
selected to help bring the Feel-Good KFC passion to the music video.

KFC Marketing Director Suhayl Limbada said: “Turning 50 in South Africa
means so much to us at KFC, but more than anything, it’s an opportunity for
KFC to thank those who have made the iconic brand what it is today; our
team members who have helped serve up our ‘Finger Lickin’ Good’ Original
Recipe meals for over 5 decades. We hope the ‘Masonwabe’ song is a worthy
expression of our gratitude to our KFC family, both those serving Mzansi in
our restaurants and to our fans.”

As an ode to the KFC team members, ‘Masonwabe’ was launched to the
nationwide team this December, and KFC is now sharing the song with the
country in the hopes to uplift spirits this December and remind South
Africans, like the song says, “It’s been 50 years and we’re still here. We
know who we are, because of where we’ve been. Let’s celebrate and be
happy.” Check it out here. Fans are joining
the #KFCTurns50 celebrations as they flood to the social media platform
TikTok to celebrate to Masonwabe – the Colonel’s Way – in South Africa and
Africa’s first 3D Branded Effect Hashtag challenge. TikTok fans can join
the celebration here. #KFCTurns50

Here’s to 50 more years of ‘It’s Finger Lickin’ Good’.