Andile’s yoghurt with no dairy is a hit! Andile Sasanti’s journey into entrepreneurship happened rather haphazardly. The founder of a vegan non-dairy yoghurt brand, Sasanti uses healthy, interesting ingredients to enhance his products.

Andile Sasanti, founder of Well n Well yoghurt. Photo: Supplied/Stokvel News
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Back in 2017, Andile Sasanti was unemployed. His mother was experiencing health issues at the time, which is why he spent loads of time at the library, learning how to make healthy smoothies to help bolster her health.

“You know when you’re unemployed, you have enough time to visit the library. So I did. There were webinars that took place online, hosted by the Jomo Kenyatta University of Technology and Agriculture in Kenya, which I attended. There were webinars on fermented products that were conducted by lead researchers. The fermented products were your yoghurts, your kombucha, your kimchi and fermented products in general.”

With all the learning he was doing, it occurred to him that perhaps his fortunes may lie in making yoghurt. He explains that the beverage is quite common, so he decided to try his hand at it. Some time into his experiments, he included the use of vegetables, a decision spurred on by his own health status.

“In 2017, I was diagnosed with hypertension. You know, when you are diagnosed with hypertension, you are told that you’re going to be on medication for the rest of your life. And so, I had to do some sort of self-introspection.” 

The following year Sasanti had developed his yoghurt brand, which he called Well N Well Yoghurt. His products include ingredients like moringa, cancer bush, sea moss, and are vegan too, unsweetened and free from artificial additives.

“[When I lived in the East Rand], I started pushing the products door to door. Then I moved from the East Rand to Soweto, and that’s where we also continued [pushing] the product door to door, at taxi ranks, Joburg CBD – you name it.”

Sasanti says, for him, incorporating more traditional elements into his products is deeply important. He wants to break down the stigma around traditional herbs and herbalists, and wants to do so through Well ‘N Well Yoghurt.

“Indigenous herbalists are associated with negativity. [People think] that they’re dirty or there’s witchcraft. We are going to [make them] mainstream. We’re going to hold their hands and we will allow them to guide us publicly. We want to make that fashionable, because these are herbs that we’ve used for centuries.”

To read more of Sasanti’s story, click here.