Talk about not resting on your laurels, then watch the GAC GS3 Emzoom enter the space of the proverb.
GAC Motors’ new baby had already been nominated for the 2025 Car of the Year finals, in the budget category, when it recently unleashed new colours to its already impressive line-up.
The Emzoom is a small, yet stylish crossover SUV offered by the Guangzhou Automobile Group Motor Company (GAC) in South Africa. The stunning new colours are Galaxy Lilac, Elegant Black and Graphene Grey, which are set to elevate the Emzoom’s sleek design.
The original colours – Salt Lake Blue, Ivory White, Moonlight Grey, and Superstar Silver – are top-class hues that helped propel the Emkoom into SA’s Car of the Year finals.
The Emzoom is known for its stylish and modern design, with a focus on aerodynamic efficiency. It has a complex and almost trigonometric appearance to put its design into a futuristic sphere, all at a decent starting price of R419,900.
The Emzoom is therefore positioned as the perfect blend of affordability, edge, and innovation, making it an ideal choice for South African drivers who want to experience the future of motoring today, at a reachable price.
Comfort and technology
The GS3 Emzoom’s cabin is well-equipped with features like a 10.25-inch touchscreen infotainment system, wired Android Auto and wireless Apple CarPlay, and a floating centre console. It includes a keyless entry/start, cruise control, dual-zone climate control, electrically folding side mirrors and various safety features. While the entry-level 1.5T Comfort model has fabric and synthetic leather upholstery and a 3.5-inch driver info display in its instrument cluster, the mid-level 1.5T Executive has leather trim on the wheel and seats, a 7-inch LCD digital instrument cluster, adaptive cruise control, second-row ventilation outlets and rear reading lights.
Safety and Performance
Standard safety detail is that all variants come fitted with dual-front airbags, ABS with EBD, and an electronic stability programme. To complete a decent set of safety features are hill-hold control, an electronic parking brake, tyre pressure monitors and ISOFIX child-seat safety anchors.
The midway GS3 Emzoom trim, the 1.5T Executive, boasts additional safety, including dual front side airbags, automatic emergency braking, forward-collision warning, traffic-sign recognition, intelligent speed-limit control and lane departure warning.
All three derivatives are powered by a 1.5-litre 4-cylinder turbopetrol engine that produces 130 kW/270 Nm and is mated with a 7-speed (wet) dual-clutch automatic transmission. All three consume on average 6.2 litres of fuel per 100 km on the combined cycle.
Pricing
1.5T Comfort R419 900
1.5T Executive R439 900
1.5T R-Style R489 900
All variants come with a 5-year/150,000 km warranty and a 5-year/60,000 km service plan, with service intervals every 15,000 km.
