The innovative beverage company has renewed its sponsorship
after an extremely successful partnership last year, when it created
a bespoke flavoured energy drink for reigning Miss South Africa
2023, Natasha Joubert, aptly called the MoFaya Berry Queen.
MoFaya, co-founded by DJ Sbu and Siphiwe Shongwe, back in
2013, was the first proudly black-owned energy drink in the
country. The aim was to create a “strong, authentically African-
inspired non-alcoholic beverage brand.”
MoFaya has become a force in the South African energy drink marketplace. To its millions of
loyal customers, MoFaya colloquially means “More Fire”, describing the internal burning
desire, passion, and motivation it inspires, which neatly aligns with its catchy slogan: ‘Ignite
your Mind”.
Stephanie Weil, Miss South Africa CEO, says: “We are thrilled to have MoFaya on board
again and it’s a testament to our symbiotic partnership that they are back again with us. We
look forward to a successful year ahead with them.”
Download the Miss South Africa app for free from the Apple App Store or Google Play store.
Viewers will get to meet the finalists in Crown Chasers, the thrilling reality TV show which
introduces South African viewers to those vying to take the crown from the current
incumbent, Natasha Joubert who is also the host of the series. The six-part series starts on
S3 on Saturday, at 20h30 with a repeat on Sunday at 13h00.
Miss South Africa is presented by Weil Entertainment in association with Sun International.
S3 is the official broadcast sponsor.
Go to:
https://www.misssa.co.za
Facebook: https://www.facebook.com/MissSouthAfricaOfficial
X: @Official_MissSA
Instagram: @official_misssa
YouTube: https://www.youtube.com/c/MissSouthAfricaOfficial
Download the Miss South Africa App from the Apple App Store or Google Play store
MoFaya official energy drink partner of Miss South Africa 2024 again
Reading Time: < 1 minute
