Miss South Africa Natasha Joubert and singer, dancer and social media
influencer Robot Boii have officially launched their energy drinks specifically created by them
for MoFaya. The star-studded event took place at Rockets in Bryanston.
MoFaya was the first proudly black owned energy drink in South Africa when it was co-
founded by DJ Sbu (Sibusiso Leope) and Siphiwe Likhuleni Shongwe back in 2013. The
celebrated South African brand has since become a force in the South African marketplace
and is the official energy drink sponsor to Miss South Africa 2023.
Joubert’s delicious blend is fittingly named Berry Queen, with Joubert and the Miss South
Africa Organisation working closely with MoFaya to create the pink-coloured, berry-flavoured
sparkling drink as well as the striking white, pink and gold can in which it comes.
Said an elated Joubert: “I am so excited for this incredible product to hit the shelves. It
really allowed me to use my creative side and ignite my mind; the can is feminine and eye-
catching and the flavour is delicious. The product is amazing and I can’t wait for South
Africans to taste it.”
Robot Boii is responsible for the concept and taste profile of his creation Flavatron Roboto
X3 which is a combination of three flavours – guava, apple and a surprise flavour – that
comes in an eye-catching green can.
Explained Robot Boii: “Mofaya has been a part of my life since they started, and something
as big as having my own flavour and can is something that – at the time – I hadn't
anticipated. I was just really in love with the brand and what it stood for.
“One of the big things is me being a robot and a robot needs energy, so instead of batteries,
an energy drink would do. That's when my first video with MoFaya happened; where I drink
a MoFaya and start dancing robotics. Fast forward 10 years, MoFaya has grown, my brand
has grown and I have now created my own offering! Being the 10th flavour with Berry
Queen being the 11th, I think we've grown extensively. It's been an amazing partnership
and I’m grateful for where we are now.
“The music video aired at the launch and for which MoFaya is the main sponsor, is one of
the most amazing concepts I've ever thought of in terms of visuals. The song, Salary Salary,
has taken me all over the world and not once did I feel as though the song was too old to
release a music video introducing Flavatron because the concept remains relatable. The
concept honours our fallen stars and fallen heroes and teaches people that through school,
you can learn and develop certain careers and become successful. I’d like to send a big
thank you to MoFaya for allowing me to unleash my creativity.”
During the Miss South Africa reality series Crown Chasers – which aired on SABC 3 earlier
this year ahead of the pageant finale – Joubert was named the winner of the Down to
Business episode where the Miss South Africa finalists were introduced to MoFaya energy
drinks and asked to create their own innovative energy drink can and build a business plan
or marketing strategy for their product.
To its millions of loyal consumers, MoFaya has come to colloquially mean “More Fire”,
describing the deep-rooted internal burning desire, passion and motivation it inspires and
which neatly aligns with its catchy slogan “Ignite your mind”.
Says MoFaya’s DJ Sbu: “We have always wanted our story to ignite passion and inspire those
who have started to empower themselves and those who are thinking of starting a business.
What better than our reigning queen – who is a champion of both education and
entrepreneurship – to come on board and inspire others.”
MoFaya Berry Queen and Flavatron will be rolling out to stores around the country, with a
percentage of the Berry Queen sales going towards Joubert’s own campaign to make
education accessible to all South Africans.
Miss South Africa is presented by Weil Entertainment in association with Sun International.
SABC3 is the official broadcast partner.
Go to:
https://www.misssa.co.za
Facebook: https://www.facebook.com/MissSouthAfricaOfficial
Twitter: @Official_MissSA
Instagram: @official_misssa
YouTube: https://www.youtube.com/c/MissSouthAfricaOfficial
Download the Miss South Africa App from the Apple App Store or Google Play store
