Miss South Africa Natasha Joubert conducted a whirlwind five-school, three-province tour
around the country this week, dispelling myths about body hair and inspiring girl learners to
stand up to peer and social media pressure.
She was launching the First Shave campaign of Intuition South Africa, the official shaving
partner of Miss South Africa, introducing the Amka range of products to school girls.
Empowering learners in all areas has been part of Natasha’s advocacy campaign called the
Natasha Joubert Collective. Joubert launched a partnership last year with her alma mater
Boston City Campus to award bursaries to deserving candidates. Intuition South Africa has
now sponsored another 15 study bursaries at Boston.
Said Joubert: “When you are a teenager, there is so much societal pressure around body
hair that comes from both your peers as well as from the media and the internet. I am
delighted to be speaking to girl learners, discussing Intuition’s role in breaking the cycle of
misinformation that exists while creating a safe space for real questions and answers.”
In a packed four-day programme, Natasha talked to girls from Bergvliet High School in Cape
Town, Cillié and Lawson Brown High Schools in Gqeberha and Ridgepark College and
Queens Girls High in Durban, with the final visit being her very own school Hoerskool
Eldoraigne in Centurion.
Miss South Africa discussed her own body positivity journey, telling the learners she’d been a
tomboy growing up, underscoring the pressure of “fitting in”. She had been helped to find
her authentic self by family and friends.
Body image issues were discussed at the various schools along with the culture around
shaving.
“Society had deemed that women should not have body hair and so it is easy to fall prey to
judgement regarding this. I wanted the young women to know, first of all, about safe
shaving practices. I hope that I helped empower them to make the choices that make them,
and nobody else, happy.”
Dylan Hall, Intuition’s Brand Manager, said: “The roadshow exceeded our expectations.
Natasha’s message resonated deeply with so many girls. Through Natasha and her Natasha
Joubert Collective, we aim to empower girls to follow their intuition and make decisions that
truly benefit them. We are committed to supporting them every step of the way.”
Miss South Africa is presented by Weil Entertainment in association with Sun International.
S3 is the official broadcast partner.
Go to:
https://www.misssa.co.za
Facebook: https://www.facebook.com/MissSouthAfricaOfficial
Twitter: @Official_MissSA
Instagram: @official_misssa
YouTube: https://www.youtube.com/c/MissSouthAfricaOfficial
Download the Miss South Africa App from the Apple App Store or Google Play store
