McDonald’s South Africa, in partnership with Ronald McDonald House Charities (RMHC), proudly commemorates World Children’s Day by
reaffirming its commitment to supporting children’s health and well-being. This global celebration,
observed on November 20, is dedicated to advocating for children’s rights and creating a better
future for the next generation.
This year’s celebration shines a spotlight on the transformative impact of the R10 Hand Campaign,
an initiative that empowers McDonald’s customers to make a difference by purchasing hand-shaped
stickers for just R10. Every contribution directly supports RMHC’s mission to provide a “home away
from home” for families with children undergoing medical treatment.
Since its inception, the R10 Hand Campaign has united South Africans in a powerful demonstration
of generosity and community spirit. The funds raised through this initiative have enabled RMHC to:
Provide free accommodation, meals, and transportation to families during their children’s hospital
stays. Furthermore, offer a safe and supportive environment for families during their most
challenging times.
Nicholas Marcel, Acting CEO of McDonald’s South Africa, expressed gratitude to all those who have
supported the campaign:
“World Children’s Day reminds us of the critical role we play in ensuring that every child has the
opportunity to thrive. The R10 Hand Campaign is a testament to what we can achieve when we
come together as a community. Every sticker purchased represents a step toward providing comfort,
care, and hope to families in need.”
The impact of RMHC’s work is best captured through the stories of the families it serves. Families
who have stayed at Ronald McDonald Houses across South Africa share heartwarming accounts of
how the charity has supported them during their medical journeys. These stories highlight the
emotional and practical relief RMHC provides, from reducing financial strain to fostering a sense of
community among families facing similar challenges.
As RMHC continues to grow its reach, McDonald’s South Africa is committed to ensuring the charity
has the resources needed to expand its services. Future plans include building new facilities,
enhancing existing programs, and driving greater public awareness of RMHC’s mission.
On this World Children’s Day, McDonald’s South Africa invites everyone to join the movement. By
purchasing a R10 hand sticker at participating McDonald’s restaurants, South Africans can contribute
to creating meaningful change for children and families in need.
Sechaba, Marketing Director at McDonald’s South Africa, added: “World Children’s Day is a powerful
reminder that we are all connected in creating a brighter future for the next generation. Through the
R10 Hand Campaign, we are enabling communities to come together, provide essential support, and
uplift families in need. Every small act of kindness counts in the lives of these children and families.”
“Together, we can ensure that no family has to face the challenges of a child’s illness alone,” Marcel
concluded.
For more information about RMHC and how you can support its initiatives, visit McDonald’s South
Africa website.
