Mcdonald South Africa Launches World Coaches Programme

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McDonald’s South Africa, today announced the launch of WorldCoaches programme in partnership with Koninklijke Nederlandse Voetbalbond (KNVB) – Royal Dutch Football Association as an addition to the McDonald’s U/14 Schools League, which is run in partnership with South African Schools Football Association (SASFA).A total of 225 school teachers/coaches and SASFA members across the nine provinces will be part of the WorldCoaches programme, which involves a series of workshops and on-the-pitch training sessions. The McDonald’s U/14 School League coaches will benefit not only from the international coach’s key insights but also assist in their own coaching development, further developing the grassroots football in South Africa.“We are very excited about our new partnership with KNVB to bring WorldCoaches programme to South Africa. The programme will bring even more energy and expertise to the successful McDonald’s U/14 Schools League which sees over 54 400 young players annually grow and learn through the game of football”, says Sechaba Motsieloa, Corporate Affairs Director at McDonald’s South Africa.The KNVB is known in the Netherlands, as the largest sports organisation with more than 1.2 million members and has since trained football coaches in developing countries across the world.“The partnership with McDonald’s on educating and training school coaches in all South African provinces enables the WorldCoaches programme to have even more impact on the local communities in South Africa as part of our commitment when we joined the South African Legacy programme in 2010”, says Johan van Geijn, Coordinator International CSR Projects for KNVB WorldCoaches.While it is the McDonald’s U/14 Schools League coaches who benefit from this up-skilling programme, ultimately the young football players will reap the rewards of this unique WorldCoaches programme.McD-0828Mandla ‘Shoes’ Mazibuko President of SASFA says, “SASFA is elated with the scheduled Schools Coaching Clinics that KNVB will conduct during the McDonald’s tournament. This will provide educators, both male and female, with the basic knowledge required for coaching our youngsters. We are looking forward to building on the McDonald’s U/14 Schools league programme in 2014”.

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