With the PR industry celebrating World PR Day this week, the Public
Relations Institute of Southern Africa (PRISA) took the opportunity to announce their new President elect
and board members, which will see Magna Carta’s leadership playing a pivotal role.
Magna Carta’s Managing Director, Moliehi Molekoa and Deputy Managing Director, Mary Gearing have
been appointed to the PRISA board and will serve for the next two years, effective 15 July 2024 to 30 June
2026. Molekoa will head up the Policies & Government Regulations portfolio and Gearing will lead PRISA’s
PR & Marketing function.
“We are extremely proud to have been appointed to these significant portfolios and look forward to
helping strengthen PRISA’s role as a leading voice in shaping the future of PR in South Africa, so that
together we can ensure the industry’s constant evolution and future-fitness,” says Molekoa.
PRISA as an institution has an opportunity to play an increasingly important role in providing guidance,
insights, and support to the industry. With the landscape changing, there is a greater need for more
collaboration to create higher standards, professionalism, and ethical conduct within the PR industry to
navigate the challenges and embrace opportunities.
“With our collective expertise, Moliehi and I look forward to bringing our different strengths and
perspectives to the PRISA board. Having a strong and diverse board is crucial to elevate and reposition the
brand. It strengthens the organisation’s capabilities and ensures that the value of PR is recognised and
leveraged across industries,” says Gearing.
The importance of public relations as a core component of business strategy is increasingly evident, with
a growing expectation to provide innovative and creative business solutions within a complex and
challenging landscape.
“Over the last 30 years, we have seen remarkable changes in the PR and media industries, and we are
proud to have contributed to their evolution. There is still much to be done, with many authentic African
stories waiting to be told. At Magna Carta, and as PRISA board members, we remain dedicated to fostering
meaningful connections and driving impactful storytelling that is relevant, unbiased, and authentic,”
concludes Molekoa.
Founded in 1994, Magna Carta Reputation Management Consultants has grown into one of Africa’s largest
and most respected reputational management consultancies. The agency recently won the coveted
Platinum SABRE for Best in Show at the 2024 SABRE Africa award function in Cote D’Ivoire.
