In a bold step forward, KFC recently launched a satisfaction promise to its customers,
called Taste Guarantee, in all of it’s over 800 restaurants across South Africa.
“KFC is committed to serving great tasting Original Recipe(r) chicken, prepared
exactly the same way the Colonel did so many years ago – the hard way,” says Doug
Smart, Managing Director KFC Africa. “To reinforce our commitment to doing things
exactly right, Taste Guarantee promises customers will be fully satisfied with their
meal or the restaurant will gladly replace it, because every meal at KFC should be
Finger Lickin’ Good!”
The KFC Taste Guarantee journey includes several steps to make sure customers enjoy
that delicious KFC taste, every time.
* The journey starts with great quality chicken sourced from the same
chicken farms that supply South Africa’s premium retailers. Deliveries of our fresh
ingredients, all locally sourced, happen three times a week to guarantee freshness.
KFC’s dedicated quality assurance team ensures that all of the franchise’s suppliers
meet its strict global requirements.
* In the kitchen, each meal is freshly prepared by trained cooks. Every KFC
team member has been carefully trained in the process for preparing Original
Recipe(r) chicken according to international guidelines, to make sure of quality,
freshness and a consistently great KFC experience.
* The chicken is hand-breaded and dusted with the Colonel’s secret recipe of
11 herbs and spices. Once the chicken is pressure fried, it is kept for a specific
holding time at a precise temperature, to make sure it’s served hot and fresh.
Key to the Taste Guarantee promise is KFC’s dedication to upskilling and training
its team members to prepare a great tasting meal, every time. “Every single meal is
prepared by hand, so it’s important that our 30 000 team members know how to perfect
KFC’s Original Recipe Chicken (r), just the way the Colonel intended,” says Smart.
“Taste Guarantee is a promise from every one of our team members, who prepare almost
20 million meals every month, that every meal is freshly prepared and held to KFC’s
high global standards for quality and freshness. From the sourcing of our produce to
the preparation of our food, our customers are always guaranteed the great tasting
“Our customers are important to us and Taste Guarantee is our way of making sure
that they are always happy with every meal,” says Smart. “When a meal doesn’t live
up to our customers’ expectations, we’d love to offer them a replacement meal to
make it right. Quality, freshness – and the Colonel’s original blend of 11 herbs and
spices – remain at the heart of KFC as we promise to keep bringing our customers the
Finger Lickin’ Good taste they know and love.”