The Bayer Consumer Health division in South Africa is proud to announce the groundbreaking
partnership between the International Rugby Player Eben Etzebeth and the Berocca® brand.
Berocca® has a strong heritage which dates back to the 1960’s1
. It is the world’s most clinically
studied B-complex energy multivitamin which supports everyday health. Accompanied by a
balanced diet and exercise, Berocca’s unique blend of vitamin B, vitamin C, calcium, magnesium,
and zinc can help improve mental sharpness, physical energy, and reduce fatigue.
The collaboration between Eben and Berocca® marks a union that is geared towards bringing
consumers closer to the action. This ambassadorship with Eben ties in perfectly with Berocca’s
mission to support many consumers such as athletes to stay sharp and physically fit to reach their
full potential.
Eben expressed his excitement about the partnership and said, “I am thrilled to join forces with
the Berocca® brand. The brand’s commitment to support peak performance aligns perfectly with
my own goals on and off the rugby field. Together, we aim to inspire individuals to unlock their full
potential”.
Along with encouraging consumers to take care of their physical and mental health and
demonstrating to them the opportunities that come with sports, the partnership will also feature
exclusive content that highlights Eben’s training regimens and way of life, which are all centered
around the significance of enhancing health and wellness.
“We are thrilled to welcome and collaborate with Eben as we continue to grow the Berocca® brand
presence in South Africa. Eben’s resilience, dedication towards excellence, and relentless pursuit
of success and performance makes him an ideal partner to communicate our trusted formula of
achieving the right mental and physical performance”, says Nompumelelo Thwala, Senior Brand
Manager for Berocca at Bayer South East Africa.
Through collaborations like this one, Bayer hopes to change the way people think about health
and wellness by sharing knowledge that inspires them to think beyond traditional ideas of
healthcare and daily responsibility for personal healthcare.
