{"id":590,"date":"2026-08-01T18:19:01","date_gmt":"2026-08-01T18:19:01","guid":{"rendered":"https:\/\/stokveltalk.co.za\/?p=590"},"modified":"2026-08-01T18:19:01","modified_gmt":"2026-08-01T18:19:01","slug":"cars-co-za-supports-greater-transparency-in-south-africas-creator-economy","status":"publish","type":"post","link":"https:\/\/stokveltalk.co.za\/?p=590","title":{"rendered":"CARS.CO.ZA SUPPORTS GREATER TRANSPARENCY IN SOUTH AFRICA\u2019S CREATOR ECONOMY"},"content":{"rendered":"

Cars.co.za<\/a> has welcomed the growing industry focus on clear disclosure in influencer and creator marketing, supporting the Advertising Regulatory Board\u2019s guidance that paid, gifted or otherwise incentivised content must be easily identifiable to consumers.<\/p>\n

As a brand that regularly collaborates with creators, automotive personalities and media partners, Cars.co.za<\/a> believes disclosure protects everyone involved: audiences, creators, agencies and brands.<\/p>\n

\u201cCreator marketing has become an important and valuable part of how brands communicate,\u201d says Nicole Capper Austin, Chief Marketing Officer of Cars.co.za<\/a> and Chair of the IAB South Africa Influencer Marketing Committee\u00a0 \u201cIts continued credibility depends on audiences being able to distinguish between an independent recommendation and content arising from a commercial or other material relationship.\u201d<\/p>\n

Cars.co.za<\/a> supports the principle that disclosure should be clear, visible and built into every stage of a creator campaign, from the initial brief and contract to content approval and publication.<\/p>\n

This applies not only to direct payment, but also to gifted products and services, event invitations, sponsored experiences, employment relationships, affiliate arrangements and other benefits that may influence how a brand or product is presented.<\/p>\n

\u201cDisclosure should not be viewed as something that diminishes good creator content,\u201d Capper Austin adds. \u201cDone properly, it strengthens the relationship between creators and their audiences because it is grounded in honesty. Brands also have a responsibility to give creators clear guidance and ensure that disclosure is not treated as the creator\u2019s responsibility alone.\u201d<\/p>\n

Cars.co.za<\/a> welcomes the IAB South Africa Influencer Disclosure Toolkit as a practical resource to help brands, agencies and creators apply the ARB\u2019s disclosure principles consistently.<\/p>\n

As South Africa\u2019s creator economy continues to grow, Cars.co.za<\/a> encourages brands working in the automotive sector and beyond to make transparency a standard part of their creator partnerships.<\/p>\n

Nicole Capper Austin serves as Chair of the IAB South Africa Influencer Marketing Committee. The views expressed in this release are made in her capacity as Chief Marketing Officer of Cars.co.za<\/a> and do not constitute a statement on behalf of the IAB.<\/p>\n

ENDS<\/p>\n","protected":false},"excerpt":{"rendered":"

Cars.co.za has welcomed the growing industry focus on clear disclosure in influencer and creator marketing,<\/p>\n","protected":false},"author":1,"featured_media":591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring"],"yoast_head":"\nCARS.CO.ZA SUPPORTS GREATER TRANSPARENCY IN SOUTH AFRICA\u2019S CREATOR ECONOMY - Stokvel Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stokveltalk.co.za\/?p=590\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CARS.CO.ZA SUPPORTS GREATER TRANSPARENCY IN SOUTH AFRICA\u2019S CREATOR ECONOMY - Stokvel Talk\" \/>\n<meta property=\"og:description\" content=\"Cars.co.za has welcomed the growing industry focus on clear disclosure in influencer and creator marketing,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stokveltalk.co.za\/?p=590\" \/>\n<meta property=\"og:site_name\" content=\"Stokvel Talk\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-01T18:19:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stokveltalk.co.za\/wp-content\/uploads\/2026\/08\/LogoBottom.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"972\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/?p=590#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/?p=590\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/#\\\/schema\\\/person\\\/8cab1ed537bfb6dd99c4d3e0d0c10c26\"},\"headline\":\"CARS.CO.ZA SUPPORTS GREATER TRANSPARENCY IN SOUTH AFRICA\u2019S CREATOR ECONOMY\",\"datePublished\":\"2026-08-01T18:19:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/?p=590\"},\"wordCount\":359,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/?p=590#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stokveltalk.co.za\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LogoBottom.jpg\",\"articleSection\":[\"Motoring\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/stokveltalk.co.za\\\/?p=590#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/?p=590\",\"url\":\"https:\\\/\\\/stokveltalk.co.za\\\/?p=590\",\"name\":\"CARS.CO.ZA SUPPORTS GREATER TRANSPARENCY IN SOUTH AFRICA\u2019S CREATOR ECONOMY - 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