{"id":395,"date":"2026-07-14T16:30:14","date_gmt":"2026-07-14T16:30:14","guid":{"rendered":"https:\/\/stokveltalk.co.za\/?p=395"},"modified":"2026-07-14T16:30:14","modified_gmt":"2026-07-14T16:30:14","slug":"asics-sportstyle-announces-rising-superstar-anna-sawai-as-newest-ambassador-starring-in-campaign-for-the-sensory-bloom-collection","status":"publish","type":"post","link":"https:\/\/stokveltalk.co.za\/?p=395","title":{"rendered":"ASICS SPORTSTYLE ANNOUNCES RISING SUPERSTAR ANNA SAWAI AS NEWEST AMBASSADOR, STARRING IN CAMPAIGN FOR THE SENSORY BLOOM COLLECTION"},"content":{"rendered":"<p style=\"font-weight: 400;\">ASICS SportStyle is proud to introduce a landmark partnership with Anna Sawai, award-winning actress, former J-pop performer, and one of the most compelling cultural voices of her generation, to unveil its new Sensory Bloom Collection. It marks an exciting new chapter for the brand, uniting ASICS SportStyle&#8217;s spirit of movement with an ambassador who embodies it in every sense.<\/p>\n<p style=\"font-weight: 400;\">Best known internationally for her lead role in award-winning films, Sawai has rapidly established herself as a global force, with more big Hollywood credits to come. Fluent in both English and Japanese, the Japanese-New Zealand actress represents a modern, cross-cultural voice that resonates emotionally across borders.<\/p>\n<h2><strong>Move Your Body, Move Your Mind<\/strong><\/h2>\n<p style=\"font-weight: 400;\">The campaign puts movement at its core, something Anna understands deeply as an actor, dancer and yoga practitioner. Anna showcases many of these skills and more in the main campaign video, which unfolds as a playful cinematic short where Anna and her stunt double find themselves locked in an escalating series of on-set duels. The result is a witty, energetic, sense-activating film that reflects the nature of the collection.<\/p>\n<h2><strong>The Sensory Bloom Collection<\/strong><\/h2>\n<p style=\"font-weight: 400;\">This is a range designed for those who want to feel as much as they see. Softly-formed materials and marbleized textures, luminous colourways and tactile detailing combine to create footwear that grounds you in sensation with every step.<\/p>\n<p style=\"font-weight: 400;\">At the heart of the collection is the iconic\u00a0<strong>GEL-CUMULUS\u2122 16<\/strong>\u00a0shoe, a beloved silhouette originally launched in 2014, now reimagined through a sensory lens. Glossy overlays, translucent mesh, and responsive cushioning bring a modern sensory experience to a classic form, while dual GEL\u2122 technology inserts, FLYTEFOAM\u2122 and FLUIDRIDE\u2122 technology deliver the soft, responsive comfort the model has always been known for.<\/p>\n<p style=\"font-weight: 400;\">Joining it is the newly introduced\u00a0<strong>HYPERSYNC\u2122<\/strong>\u00a0shoe, a bold new model sculpted for movement. Drawing from archival ASICS wrestling and track &amp; field footwear, the HYPERSYNC\u2122 blends the precision of track spikes with the low-profile structure of wrestling shoes. Textured patent leather overlays, decorative stitching, breathable mesh, and logo detailing give the shoe a premium, engineered finish. Light, structured, and built for those who move with intent.<\/p>\n<p style=\"font-weight: 400;\">The\u00a0<strong>ASICS SportStyle Sensory Bloom Collection<\/strong>\u00a0is available now at\u00a0<strong>Superbalist<\/strong>,\u00a0<strong>Bash<\/strong>,\u00a0<strong>Office London<\/strong>,\u00a0<strong>Shelflife<\/strong>\u00a0and\u00a0<strong>Lemkus<\/strong>\u00a0ranging from R2,599.90 to R2,999.90<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASICS SportStyle is proud to introduce a landmark partnership with Anna Sawai, award-winning actress, former<\/p>\n","protected":false},"author":1,"featured_media":396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASICS SPORTSTYLE ANNOUNCES RISING SUPERSTAR ANNA SAWAI AS NEWEST AMBASSADOR, STARRING IN CAMPAIGN FOR THE SENSORY BLOOM COLLECTION - Stokvel Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stokveltalk.co.za\/?p=395\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASICS SPORTSTYLE ANNOUNCES RISING SUPERSTAR ANNA SAWAI AS NEWEST AMBASSADOR, STARRING IN CAMPAIGN FOR THE SENSORY BLOOM COLLECTION - Stokvel Talk\" \/>\n<meta property=\"og:description\" content=\"ASICS SportStyle is proud to introduce a landmark partnership with Anna Sawai, award-winning actress, former\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stokveltalk.co.za\/?p=395\" \/>\n<meta property=\"og:site_name\" content=\"Stokvel Talk\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-14T16:30:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stokveltalk.co.za\/wp-content\/uploads\/2026\/07\/asics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"305\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/?p=395#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/?p=395\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/#\\\/schema\\\/person\\\/8cab1ed537bfb6dd99c4d3e0d0c10c26\"},\"headline\":\"ASICS SPORTSTYLE ANNOUNCES RISING SUPERSTAR ANNA SAWAI AS NEWEST AMBASSADOR, STARRING IN CAMPAIGN FOR THE SENSORY BLOOM COLLECTION\",\"datePublished\":\"2026-07-14T16:30:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/?p=395\"},\"wordCount\":391,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/?p=395#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stokveltalk.co.za\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/asics.jpg\",\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/stokveltalk.co.za\\\/?p=395#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stokveltalk.co.za\\\/?p=395\",\"url\":\"https:\\\/\\\/stokveltalk.co.za\\\/?p=395\",\"name\":\"ASICS SPORTSTYLE ANNOUNCES RISING SUPERSTAR ANNA SAWAI AS NEWEST AMBASSADOR, STARRING IN CAMPAIGN FOR THE SENSORY BLOOM COLLECTION - 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