Powerade\u00ae, a proud brand of The CocaCola Company and the official sports drink of the FIFA World Cup 26\u2122, has
\nunveiled its global football campaign, \u201cPower Your Fate\u2122\u201d \u2013 a rallying call for athletes and fans to believe that destiny is earned through preparation, grit and hydration.
\nThe \u201cPower Your Fate\u201d platform spotlights how Powerade fuels athletes at every level to put in the work, seize their moment and turn effort into legacy. As part of the local launch, Powerade is proud to announce a partnership with Bafana Bafana captain and goalkeeping star, Ronwen Williams, whose journey embodies resilience, belief and relentless preparation. Williams will front the South African chapter of the campaign, inspiring the next generation of footballers and everyday athletes to take control of their performance.
\n\u201cPower Your Fate is about owning your journey \u2013 doing the work when no one is watching so you\u2019re ready when it matters most,\u201d said Ronwen Williams. \u201cThat mindset has defined my career, and I\u2019m proud to partner with Powerade to inspire South Africans to believe in what\u2019s possible, especially as we gear up for the world stage.\u201d
\nFuel built for big moments
\nTo mark the campaign, Powerade has launched the LimitedEdition Powerade\u00ae Outlast in South Africa, formulated to replenish the body and mind with bold hydration for athletes pushing through intense matches, training sessions and everyday workouts.
\nDesigned for those who refuse to fade when the pressure is on, Powerade Outlast reinforces the brand\u2019s commitment to performance when it matters most.
\n\u201cFootball is deeply engrained in South African culture, and with FIFA World Cup 26\u2122 on the horizon, we\u2019re proud to bring a campaign that truly speaks to belief, preparation and opportunity,\u201d said Mario I. Garcia, Vice President and Managing Director at CocaCola
\nSouth Africa. \u201cIntroducing Powerade Outlast locally and Partnering with Ronwen Williams reflects our ambition to fuel South African athletes and fans to power their own fate, on and off the pitch.\u201d
\nA global stage, a local story Globally, Power Your Fate\u2122 launched with a hero film featuring elite athletes including
\nfootball stars, Lamine Yamal and Rodrygo Goes alongside everyday athletes, reinforcing Powerade\u2019s role in keeping players hydrated at every level of the game. In<\/p>\n
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South Africa, the campaign will roll out across digital, social, outdoor and retail touchpoints in the buildup to FIFA World Cup 26\u2122, connecting with football fans where passion runs deepest.
\nThe LimitedEdition Powerade\u00ae Outlast is now available at retailers nationwide.
\nFor more information, visit www.coca-cola.com\/za and follow @PoweradeAfrica on social media.<\/p>\n","protected":false},"excerpt":{"rendered":"
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