KFC Africa today launches its inaugural Impact Report 2025, revealing the scale and depth of social and economic impact created by 1,573 restaurants in 22 sub-Saharan countries.
\nTitled \u201cImpact, Served Daily\u201d, the report shows how KFC\u2019s purpose-driven business model creates systemic impact far beyond the restaurant counter. You know what we sell. Now see what we serve
\n\u201cKFC didn\u2019t just publish an impact report, it \u2018served\u2019 it,\u201d says Akhona Qengqe,
\nGeneral Manager for KFC Africa. \u201cChicken is what we sell, but what we serve goes
\nfar beyond that.
\n\u201cEvery day at KFC, millions of meals are served. But we measure our real impact in the change those meals create: when someone orders a meal at KFC, they feed children\u2019s potential, provide jobs throughout the economy, boost careers, grow
\nleaders and strengthen communities.\u201d
\nThe report reveals the interconnected nature of KFC\u2019s impact model, which begins with a simple restaurant opening but extends across the entire value chain, from farms and suppliers to communities and schools.<\/p>\n
How does KFC\u2019s growth create opportunity?
\nKFC\u2019s expansion trajectory demonstrates this direct connection between business growth and social impact.
\nNow targeting 3,000 restaurants by 2035, each new location creates a measurable impact. Every new KFC restaurant:
\n\u25cf Creates 35 direct jobs.
\n\u25cf Supports approximately 100 additional jobs through suppliers, logistics and
\nlocal service providers.
\n\u25cf Invests capital in local infrastructure.
\n\u25cf Activates economic activity in surrounding communities.
\n\u201cGrowth matters because it serves impact,\u201d says Qengqe. \u201cThis isn\u2019t a corporate
\nsocial responsibility initiative bolted onto the side of business. This is how we do
\nbusiness. When the business grows, people and communities grow with it.\u201d
\nHow does KFC build its people?
\nCentral to this impact is KFC Africa\u2019s commitment to people development. In 2025,
\nthe organisation:
\n\u25cf Inducted and trained 9,508 staff members.
\n\u25cf Provided management training to 1,847 employees.
\n\u25cf Achieved Top Employer certification, recognising excellence across people
\npractices.
\n\u25cf Found that 93% of staff intend to stay.
\n\u25cf Offered access to zero-cost to employees accredited qualifications through
\nthe Streetwise Academy.
\n\u201cMore than anything else, I\u2019m proud of just how much impact and purpose mean to
\nour people,\u201d says Nolo Thobejane, Chief People, Culture & Purpose Officer for KFC
\nAfrica.
\n\u201cServing people is the core driver of everything we do. When people feel seen, supported and valued, everything changes. Culture isn\u2019t what we say, it\u2019s what people experience every day.\u201d
\nThe report features stories of individuals like Amukelani Khoza, who progressed from restaurant team member to Operations Improvement Coach with a BCom degree in Project Management, and Rina Maravanyika, who advanced from KFC Africa to become Manager, Operational Excellence at KFC Global in Dallas.<\/p>\n
How does KFC feed the potential of children?
\nAdd Hope, KFC\u2019s customer-powered nutrition programme, has become South
\nAfrica\u2019s most recognised corporate social impact initiative. In 2025:
\n\u25cf 35.5 million meals were served to hungry children.
\n\u25cf 167,560 children were fed.
\n\u25cf 114 partner organisations participated.
\n\u25cf 3,013 feeding centres operated nationwide.
\nSince 2009, Add Hope has raised R1.27 billion (customer and company contributions combined) and fed more than 1.5 million people.
\nThe Biggest Hunger Hack in 2025 transformed Add Hope\u2019s model into an open-source blueprint, inviting Gen-Z innovators and corporate partners to strengthen the initiative. The winning solution, rescuing surplus produce and redirecting it to families in need, is being implemented with FoodForward SA.
\nKFC Mini-Cricket, the company\u2019s flagship youth development programme, has introduced more than 2.5 million children to cricket since 2009. In 2025, the programme reached 119,926 players across 4,652 schools. Remarkably, 75% of the current Proteas Women cricket squad started in KFC Mini-Cricket.
\n\u201cThis is where potential is sparked,\u201d says Qengqe. \u201cWe invest in young people early, so they can see what\u2019s possible.\u201d
\nWhat is the KFC Impact Report\u2019s key message?
\nQengqe says \u201cImpact, Served Daily\u201d is a long-term commitment. \u201cThe more we grow, the more we serve,\u201d she says. \u201cGrowth is the strategy. Impact is the reason. As we expand across Africa, we\u2019re creating more opportunity, more access and more possibility.\u201d
\nThe KFC Africa Impact Report 2025 is available at https:\/\/purpose.kfc.co.za.<\/p>\n","protected":false},"excerpt":{"rendered":"
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