ASICS Sportstyle unveils the GEL-CUMULUS 16 by Griff sneaker, a new project with singer-songwriter Griff. The collaboration brings together the worlds of music and movement, merging ASICS\u2019 performance heritage with Griff\u2019s distinctive creative perspective. At the core of the collaboration is a shared belief in the emotional power of movement. Rooted in ASICS\u2019 founding philosophy, Anima Sana in Corpore Sano or, a sound mind in a sound body, the project explores how movement extends beyond sports into creativity, self-expression, and wellbeing. Griff\u2019s work, known for its emotional depth and connection, naturally aligns with this vision, creating a partnership grounded in shared values. The GEL-CUMULUS 16 silhouette has been reimagined through Griff\u2019s lens, resulting in a design that feels both personal and expressive. Presented in a black colourway, the shoe features a distinctive ribbon lacing system, inspired by ballet aesthetics and the language of movement.<\/p>\n
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Drawing on themes of strength, grace, and discipline, the design reflects the parallels between performance in music and sport. Griff\u2019s own styling sensibility also plays a key role in the design. Referencing her habit of pairing socks with loafers, the shoe incorporates a layered, styled approach that blends softness with structure. The result is a silhouette that feels both grounded in everyday wearability and elevated through thoughtful detail.<\/p>\n
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