The secret is out. KFC is bringing the drama with K-Dunked, a Korean-inspired Dunked
\nchicken range landing at selected restaurants in five provinces<\/p>\n
ONE EPISODE BECOMES FOUR. ONE BITE BECOMES ANOTHER
\nK-dramas are impossible to stop watching. One episode becomes four. One love
\ntriangle becomes six. Someone gets slapped. Someone cries in the rain. Suddenly it\u2019s
\n3 am and you\u2019re emotionally invested in a character you\u2019ve never met.
\nThat\u2019s exactly what great food does. One bite becomes another. Then another. And
\nsuddenly there\u2019s a love affair unfolding in your mouth.
\nOn 22 September, KFC launches K-Dunked: a Korean-inspired Dunked chicken range
\ndesigned to be impossible to stop eating. Sweet. Spicy. Sticky. Crunchy. Every bite
\ncomes with twists, tension and a flavour cliffhanger that keeps you coming back for the
\nnext episode.<\/p>\n
A K-DRAMA FOR YOUR TASTE BUDS
\nKFA Africa Chief Marketing Officer Hloni Mohope says this is more than a new menu.
\n\u201cIt\u2019s a celebration of something South Africans already love: the storytelling, the
\nemotion and the histrionics of K-dramas,\u201d she says.
\n\u201cThe launch campaign takes that same energy; the tears, the longing, the dramatic
\nstaring; and redirects it entirely towards K-Dunked chicken.
\n\u201cIt uses actual K-drama footage that has been edited to tell a K-Dunked story and
\ndubbed into South African languages by local voice artists.
\n\u201cInstead of mourning a lost love, the characters are lost for words about K-Dunked. The
\ndrama is real. The emotions are raw. The craving is overwhelming.\u201d
\nWHERE THE DRAMA UNFOLDS
\nK-Dunked launches at 40 restaurants in Gauteng, the Western Cape, the Free State,
\nMpumalanga and the Northern Cape:
\nGauteng: Beyers Park, Brackenhurst, Dainfern Square, Dalpark (Brakpan), El Ridge
\n(Boksburg), Evergreens (Kempton Park), Ferndale, Fourways Crossing, Glen Marais
\n(Kempton Park), Jansen Park (Boksburg), Kemgate (Kempton Park), Harvest (Kempton
\nPark), Lenz Quarter (Lenasia), Mall of the South, Meadowdale (Germiston), Monument
\n(Krugersdorp), Omni Square (Johannesburg South), Parkrand Piazza (Boksburg),
\nRaslouw@55 (Raslouw), Rock Cottage (Randpark Ridge), Rynfield (Benoni), Sunward
\nPark and The Wedge (Morningside).
\nWestern Cape: Canal Walk Shell, Capricorn Park, Grassy Park, Hyper Brackenfell,
\nRondebosch, Sanctuary (Somerset West), Stellenbosch Shell, Tokai, V&A Waterfront
\nand Waterstone Village (Somerset West)
\nFree State: Bloemfontein (Curie Avenue), Bloemfontein Willows, Langenhoven Park
\n(Bloemfontein) and Welkom.
\nMpumalanga: Sasol Gate One (Secunda) and Sasol Walter Sisulu (Secunda).
\nNorthern Cape: Kimberley Cecil Sussman.
\nMORE THAN A MENU ITEM
\nMohope says K-Dunked represents KFC\u2019s commitment to celebrating global food
\ntrends and bringing them to South African tables through culturally authentic
\nstorytelling.
\n\u201cThe campaign isn\u2019t appropriating Korean culture; it\u2019s celebrating the global popularity
\nof K-dramas and the bold, complex flavours they\u2019ve inspired,\u201d she says.<\/p>\n","protected":false},"excerpt":{"rendered":"
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