As spring gave way to warmer days in the Cradle of Humankind, Amarula joined music and culture lovers at Nirox Spring Jazz to celebrate the season through a distinctly African expression of craft, connection and conviviality.
\nAgainst the natural backdrop of Nirox Sculpture Park, the iconic African cream liqueur brought its Soul Made. Served Chilled. platform to life, inviting guests to experience the soulful taste of Amarula simply served chilled over ice.
\nThe occasion marked the beginning of Amarula\u2019s summer season and a shift in how the brand is
\nshowing up for warmer, more social occasions. Rooted in the marula fruit and the people and
\ncommunities behind its harvest, Amarula\u2019s story has always been one of African provenance,
\ncraft and connection. At Nirox, that story found a natural contemporary expression through live
\nmusic, art, nature and shared experience.
\nRather than competing with its surroundings, Amarula became part of the rhythm of the day.
\nGuests gathered across Nirox\u2019s open-air landscape, enjoying chilled Amarula between live
\nperformances and moments spent together under the spring sun.
\nThat celebration of African creativity extended beyond the music. Amarula\u2019s presence
\nincorporated work by contemporary African makers including Modern Gesture, Louise D\u00e9cor
\nand Design and Oneofeach,\u00a0bringing locally made design and craft into the experience. \u201cThrough
\nthese collaborations, the brand is building a more contemporary expression of African craft; one
\nthat champions the hands, ideas and creative talent shaping modern African design.\u201d Said Diana
\nGeorge of Lerato Designs lead curator on Amarula Craft Partners.
\n\u201cAmarula has always been made with soul; from the marula fruit and the communities who
\nharvest it to the care and craft that go into every bottle. At Nirox, we were able to extend that
\nstory beyond the liquid, celebrating the incredible creative talent coming out of Africa today.
\nAnd as we head into summer, we\u2019re inviting people to rediscover just how beautifully Amarula
\ncan be enjoyed chilled. Surrounded by music, creativity and good company.\u201d
\nSoul Made. Served Chilled. brings together two sides of the Amarula story: the depth and
\nrichness behind how it is made, and the simple pleasure of how it is enjoyed.
\nBecause some things are made slowly, with soul and best served chilled.<\/p>\n","protected":false},"excerpt":{"rendered":"
As spring gave way to warmer days in the Cradle of Humankind, Amarula joined music<\/p>\n","protected":false},"author":1,"featured_media":1056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"yoast_head":"\n