ASICS today unveils the RISE & SHINE\u2122 COLLECTION, inspired by the energy, optimism and mental uplift that come with moving at sunrise. Alongside new sunrise-inspired colourways across some of ASICS’ most iconic running shoes, the collection introduces the new SONICBLAST\u2122 2 shoe, designed to deliver an even lighter, more energetic and responsive running experience.<\/p>\n
Designed to support every type of runner, the RISE & SHINE\u2122 COLLECTION brings together 8 iconic ASICS running shoes, each reimagined in vibrant sunrise-inspired colourways. Rooted in the ritual of early morning movement, the collection celebrates the positive impact that movement can have on both body and mind.<\/p>\n
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Introducing SONICBLAST\u2122 2 Shoe<\/strong><\/p>\n At the heart of the collection is the new SONICBLAST\u2122 2 shoe, the latest evolution of ASICS’ energetic super trainer, designed to deliver an even lighter, bouncier and more responsive running experience. The new model features a redesigned forked ASTROPLATE\u2122 \u2013 a technology unique to the SONICBLAST\u2122 franchise within the BLAST family \u2013 allowing FF TURBO\u2122 SQUARED cushioning to extend further through the midsole and into the trampoline pod for enhanced propulsion and a more energetic ride.<\/p>\n Complementing these updates is a dual-foam midsole construction combining FF TURBO\u2122 SQUARED cushioning and FF BLAST\u2122 MAX foam, delivering an energetic toe-off and highly responsive ride. A new engineered mesh upper enhances breathability and comfort, while the overall design is approximately 14 grams lighter than its predecessor, helping runners experience a lighter and more dynamic ride.*<\/p>\n Paul Lang, Senior Manager of Global Product, Performance Running Footwear at ASICS, said: “What makes the SONICBLAST\u2122 franchise unique within the BLAST family is its ability to deliver a highly energetic experience through a combination of cushioning and mechanical propulsion. For the SONICBLAST\u2122 2 shoe, we focused on refining that feeling rather than completely reinventing it. By rethinking the geometry of the ASTROPLATE\u2122 technology and how it interacts with the surrounding cushioning system, we were able to create a ride that feels lighter, smoother and more effortless, while preserving the distinctive bounce that runners have come to associate with the franchise. It’s a product designed to make every run feel a little more exciting.”<\/p>\n \n The RISE & SHINE\u2122 COLLECTION<\/strong><\/p>\n Beyond the debut of the SONICBLAST\u2122 2 shoe, the RISE & SHINE\u2122 COLLECTION brings its sunrise-inspired design language to a selection of ASICS’ most iconic running franchises, including the SUPERBLAST\u2122 3, MEGABLAST\u2122, NOVABLAST\u2122 6, GEL-NIMBUS\u2122 28, GEL-CUMULUS\u2122 28, GEL-KAYANO\u2122 33 and GT-2000\u2122 15 shoes. Each model is reimagined in vibrant colorways inspired by the changing tones of sunrise, celebrating the energy, optimism and sense of possibility that movement can bring at the start of a new day.<\/p>\n \n Lindsay Fattlar, Senior Manager of Performance Running Global Color at ASICS, said: “Sunrise is one of the most meaningful moments in a runner’s day. It represents possibility, renewal and the decision to show up for yourself before the day begins. When developing the RISE & SHINE\u2122 COLLECTION, we wanted to capture not just the colors of sunrise, but the feeling it creates. The palette evolves across the collection in the same way the sky changes throughout the morning, reflecting the optimism and momentum that movement can unlock.”<\/p>\n The RISE & SHINE\u2122 COLLECTION, including the SONICBLAST\u2122 2, is now available at BASH and on\u00a0ASICS.com<\/a>, with prices ranging from R2,999.99 to R4,999.99. To learn more about the collection, visit\u00a0ASICS.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" ASICS today unveils the RISE & SHINE\u2122 COLLECTION, inspired by the energy, optimism and mental<\/p>\n","protected":false},"author":1,"featured_media":1028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"yoast_head":"\n