Millions of delivery boxes will carry Takealot's name in South Africa's official languages in a bold
\ncelebration of the country's people, cultures and shared identity.
\nCape Town, South Africa, 31 August 2026 \u2013 For the first time in its history, Takealot, South
\nAfrica's leading online retailer, is changing the name on its iconic delivery boxes.
\nThroughout Heritage Month, customers across the country will receive parcels carrying
\nTakealot's name translated into one of South Africa's 12 official languages \u2013 a simple but
\npowerful gesture that celebrates the diversity, cultures and communities that have shaped the
\nbrand over the past 15 years.
\nMore than a packaging change, the campaign is a celebration of belonging.
\nHeritage Month is about recognising the people, stories and traditions that make South Africa
\nunlike anywhere else in the world. For Takealot, it's an opportunity to recognise the millions of
\nSouth Africans who have made the brand part of their everyday lives.
\nWhether it's Vatbaie, Tsayagolegontsi, Thath\u2019okuningi, or one of the many other translations
\nappearing on boxes across the country, every name represents the same promise: Happy
\nDelivered.
\n"A logo is one of the most valuable things a company owns," says Karla Levick, Chief Marketing
\nOfficer at Takealot.
\n"For the first time in fifteen years, we're choosing to replace ours with something even more
\nimportant – the languages of the people who built this business. Takealot has never belonged to
\nus alone. It belongs to millions of South Africans. This campaign is our way of celebrating the
\nextraordinary diversity, cultures and communities that have made us who we are today."
\nSince launching in Cape Town in 2011, Takealot has grown from a local online retailer into
\nSouth Africa's most valuable online retail brand. Along the way, it has expanded into every
\nprovince, created thousands of jobs, enabled over 13,000 businesses to reach customers
\nthrough its Marketplace, and today completes one in every five deliveries made in South Africa –
\ndelivering millions of moments of happiness to homes across the country.
\nAs South Africa's retail landscape continues to evolve, Takealot remains proudly rooted in the
\ncountry where it began.
\nTo extend the experience beyond the box, Takealot has also launched interactive digital
\nexperiences where South Africans can discover all 12 versions of the Takealot name, hear the
\ncorrect pronunciation of each, and learn fascinating facts about every official language.<\/p>\n
Heritage Month<\/p>\n
Takealot.com, 12th Floor, 10 Rua Vasco Da Gama Plain, Foreshore, Cape Town, 8001
\n2
\nThe Takealot Heritage Design Challenge Returns
\nThis Heritage Month also marks the return of the annual Takealot Heritage Design Challenge,
\nnow in its fifth year.
\nEach year, South Africans are invited to design a limited-edition Takealot delivery box inspired
\nby what heritage means to them. The winning design will again be printed on one million
\nTakealot boxes during the festive season, giving one creative South African the opportunity to
\nsee their artwork delivered to homes across the country. The winner will also receive R100,000
\nin Takealot vouchers as well as a R10,000 Takealot voucher for a charity of their choice.
\nThis year, Takealot has also partnered with acclaimed local electronic music producer and artist
\nMuzi to showcase truly South African music genres, born in Mzansi and now on the global
\nstage.
\nFrom lekompo to Maskandi, Kwaito to Kaapstad hip hop, Muzi explores hyper-local genres
\nthrough the lens of South African heritage, drawing inspiration from across the country for
\nviewers. Stay tuned for weekly episodes on Takealot\u2019s social media channel.
\nTo learn more, view the Takealot Heritage Design Challenge competition brief and submit your
\ndesign, visit https:\/\/www.takealot.com\/heritage-design-challenge-2026.<\/p>\n","protected":false},"excerpt":{"rendered":"
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