Laura Wier has been appointed CEO Designate of EDGE and CourseBook™, effective from 1 December 2024.
In addition to assuming responsibility for business systems, CourseBook™ engineering, and driving efficiencies through innovation and AI, Wier will work closely with current CEO Dr Andrew Hibling for the next six months. Thereafter, she will be appointed CEO, focusing on daily operations and strategic execution, while Hibling takes on the role of Executive Chairman, guiding the business’s long-term vision and investor relations.
EDGE specialises in designing, developing and delivering educational content that is constructively aligned. Together with CourseBook™, it has built a solid reputation as an academic expert, delivering cutting-edge learning solutions that enhance both the student and educator experience.
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Wier was previously the Automation Solutions Head at the software development company DVT, where she was responsible for driving business transformation by spearheading the automation solutions team and overseeing the execution of automation strategies. She has extensive experience in digital strategy and transformation, business analysis and process re-engineering, project and programme management, and enterprise architecture.
In recent years, EDGE has grown from being a publisher to becoming an EdTech company, with CourseBook™ as its flagship digital content solution.
‘Laura’s appointment is part of a strategic shift to leverage her extensive technology background to amplify the impact of CourseBook™ on a global scale,’ reveals Hibling. ‘As we look to scale EDGE and CourseBook™, Laura’s appointment signals an exciting next step in our journey to bring CourseBook™ to the world. I am confident that her leadership, experience, fresh perspective and enthusiasm for our mission will provide the structure and focus required to scale while preserving our entrepreneurial edtech culture.’
Wier says that she is excited to have joined the company at such a pivotal time. ‘I’m passionate about education based on the belief that our life journeys are also learning journeys. Every experience we have provides us with an opportunity to learn something new. As part of an organisation that completely changes how learners engage with learning materials in the digital world, I’m now able to live my passion on a daily basis.’
She adds that she is looking forward to building on the strong legacy that EDGE and CourseBook™ have already established, and craft solutions that drive meaningful impact both in South Africa and beyond.
