Dove Men+Care is proud to announce the appointment of Springboks prop Ox Nche as its new brand ambassador. The
partnership was officially unveiled at a launch event in Johannesburg on September
10 th and marks a significant moment in the brand’s journey to encourage South
African men to embrace holistic self-care.
Recognised for his resilience and strength on the rugby field, Ox will take the lead in
Dove Men+Care’s campaigns, serving as a powerful advocate for behaviours that
promote personal grooming and overall wellbeing.
“At Dove Men+Care, we believe men are distinguished by their dedication to
nurturing the environments that shape them, not just by their job titles or societal
roles. We understand that self-care isn’t just about looking after yourself; it’s about
empowering men to be their best selves so they can better support the people and
communities they care about,” said Navini Ramsamie, Dove Deodorant Brand
Manager. “By taking care of their own health and happiness, men are better
equipped to care for others. That’s why Dove Men+Care stands by the principle that
caring for yourself is the first step in caring for others.”
During the event, which coincided with World Suicide Prevention Day, Ox delivered a
State of the Nation-style address, highlighting the importance of normalising self-
care among men and introducing the Champions of C.A.R.E. manifesto, a
commitment to fostering a culture of confident self-care.
The campaign aims to rally one million men to pledge their commitment to self-care
over the next two years, reinforcing the message that caring for oneself is the first
step toward caring for others.
He also revealed Dove Men+Care’s innovative new deodorant range, a market-first
formulation designed to make skin irritation from shaving a thing of the past while
offering 72-hour protection and superior skin care in one powerful product.
“Dove Men+Care’s deodorant range is designed to help men feel comfortable and
confident, so they can focus on what really matters—taking care of themselves and
those around them,” said Ramsamie.
Since 2021, Springbok captain Siya Kolisi has been the face of Dove Men+Care,
leading the brand’s Care Conversations campaign, which provides men with a safe
space to engage in critical dialogues about mental health, accountability, and holistic
self-care. It has encouraged men to participate in behaviours that promote personal
grooming and overall wellbeing.
The brand is set to continue this legacy with Ox at its helm, reaching even more men
and solidifying its place as the go-to choice for those who understand that true
strength lies in caring.
“I’m incredibly proud to take on this new role with Dove Men+Care. As a rugby
player, I’ve learned that true strength isn’t just about physical power—it’s also about
taking care of your mental and emotional well-being. I’m excited to help men across
South Africa embrace self-care as a way to not only improve their own lives but also
to support the people around them,” said Nche.
