Consumers Have Voted – SA’s Most Innovative Products of the Year 2024 Announced

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Product of the Year South Africa (POYSA) is proud to
announce the 2024 Product of the Year winners.
The prestigious Gala event, which recognizes South Africa's most innovative consumer
products, was held at Langhams Lifestyle Experience in Fourways, on Thursday 27 th June.
Amongst the attendees were brand supremos, VIP invited guests, celebrities and the media.
Product of the Year is the largest consumer voted award for product innovation in South
Africa. It is part of a global network of over 40 national programmes and was created
specifically to champion new product innovation and provide shoppers with a shortcut to the
most pioneering new products on the market.
Product innovation adds new-found value to customers
In order to be accepted in the research study and stand a chance of being bestowed the
Product of the Year seal, products are required to have national distribution and demonstrate
meaningful consumer innovation in one of the following areas: function, design, packaging,
ingredients. This could be an entirely new product or a useful innovation to an existing
product or brand, such as a new ingredient, redesigned shape or size, new formulation –
such as reduced sugar, or new packaging – such as user-friendly or “green”.
Entry into the 2024 Awards were open to new products which were launched after January
1 st 2022, as well as products that have been in the market for 10 years or more. This year,
products in 21 categories were evaluated across several criteria including product appeal,
purchase interest, uniqueness and relevance.
Edith Venter, General Manager at Product of the Year South Africa, says: “Product of the
Year recognition serves as the standard for consumer confidence, particularly within a retail
environment where customers are faced with tough decisions at point of purchase. Research
shows that being recognised as a Product of the Year enables a consumer to make a
quicker, more reliable and informed decision.”
The Research
Product of the Year is voted for by 2000 connected adult consumers in South Africa.
According to leading consumer research partner Kantar, 77% of people surveyed find that a
Product of the Year logo influences their decision to try a new product.
Belinda Reyneke, Research Consultant for Kantar’s Insights Division in South Africa says:
"For Product of the Year, we analyse and present the data that serves as a reference point
for selecting winners, allowing them to stand out in a competitive market. The dual impact of
our research means that it helps manufacturers better understand their consumers and get
closer to their needs, while also empowering consumers to find the best new products.
Congratulations to the winners, as well as the entrants, outshining competitors in an
increasingly competitive market is an enormous achievement.”
The 2024 Product of the Year Winners are:

Baby Care Baby Diapers Clicks Made 4 Baby DryProtect Range
Baby Care Baby Pull Up Pants Lovies Pull Up Pants
Banking Standard Bank ACHIEVA TM
Banking: Youth Banking Standard Bank MyMo Youth Account
Cold Beverages: Oat Milk Jungle Oat Drink Range
Heat & Eat Meals: Ready to Eat Rhodes Quality Veggie Bowl Full Range
Hot Beverages Society Caramel Toffee Cappuccino
Household Cleaning: Handwashing Powder Sunlight Handwashing Powder 2kg
Household Cleaning: Laundry Bars Sunlight Laundry Bar 500g
Household Cleaning: Auto Washing Detergent Sunlight Summer Sensations 2in1 Auto Washing Liquid
Kitchen Cleaning: Dishwashing Liquid Sunlight Dishwashing Liquid 750ml
Personal Care: Hair Care MPL Sure2Gro Fermented Rice Water Treatment
Personal Care: Body Wash Satiskin Blissful Berry Concentrated Refill 1l
Personal Care: Personal Health Microlax Micro–Enema
Personal Care: Shaving BIC Soleil Escape Jasmine and Eucalyptus 5 Blade
Personal Care: Facial Care Sorbet BB Cream
Spices: Curry Powders Hinds Spices Mild & Spicy Curry Powder
Spices: Refillable Spices Robertsons Spice 85g
Spices: Food Coating Hinds Southern Coating Seasoned Breadcrumbs
Vaping Vuse Go Edition 01 (3000 puff)
Household Appliances: Cordless Floor Cleaner Kärcher FC7 Cordless Floor Cleaner
“It is encouraging to note that through the Product of the Year research globally, brands
remain consistent in building a high level of trust with consumers. Through the evolving
challenges that come with the integration of physical and digital market places, products
manage to stay relevant, and meet consumers where their values and money converge,"
says Mike Nolan, Global CEO of Product of the Year.
“I enjoyed the 2024 submissions and I commend the South African market for its tenacity in
being innovative, its market knowledge and product design responses. The 2024
submissions have set a new standard, benefitting the consumer even more. We look forward
to the 2025 entries, and encourage brands to take advantage of this most valuable accolade
by participating next year,” concludes Nolan.
Entries for the 2025 Product of the Year Awards will be accepted from September 2024.
For more information about the programme visit