Another one bites the ice! Castle Lite has unlocked
more chilling news by announcing their new partnership with the National Basketball
Association (NBA) for the game that will occur on the 5th of August 2017 at the Ticket Pro
Dome.
The NBA’s second game in Africa, will feature a Team Africa vs. Team World format, played
in support of UNICEF, the Nelson Mandela Foundation as well as the SOS Children’s Villages
South Africa (SOSCVSA). Team Africa will comprise of African star players, while Team World
will be a star studded team of international athletes. Another first from Castle Lite that will
see fans from across the world, unite in the name of progressive experiences.
“The NBA is a progressive brand that has always been at the forefront of propelling young
talent across the world. Castle Lite will unlock this international event for consumers and will
give them an inside view on the players, lifestyle and gaming platforms. We’re also excited to
share which international players will take center stage with our African star players.” – Becky
Opdyke, Castle Lite General Manager.
The names of all the players will be revealed closer to the time of the big game where Castle
Lite’s new ambassadors will bring the fun in courtside.
In the meantime, grab a Castle Lite to stand a chance to win an opportunity to be a part of
this VIP experience. Castle Lite brings you courtside.
CASTLE LITE UNLOCKS NBA AFRICA GAME PARTNERSHIP
Didier Mbenga, (two-time NBA Champion), Silke Brucker, (Marketing Manager, Castle Lite) and Amadou Gallo Fall, (NBA Vice President and Managing Director in Africa)during the NBA Africa Game 2017 Partnership Announcement at the Venue in Melrose Arch, Johannesburg, South Africa on May 25th, 2017 ©Barry Aldworth/eXpect LIFE
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