Carling Black Label brings new twist to Champion Cup – Introducing formation

Ramahlwe Mphahlele of Kaizer Chiefs and Oupa Manyisa of Orlando Pirates during the Carling Black Label Cup Launch on 02 May 2017 at Bidvest Stadium © Sydney Mahlangu /BackpagePix
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It has been an incredible six-year journey of the Carling Black Label Champion Cup. This unique sponsorship initiative, affords consumers a once in a lifetime experience that places them at the forefront of the campaign. The 7th edition of the Carling Black Label Champion Cup kicked off today with a higher level of innovation in taking the coaching experience to the next level.

This spectacle is scheduled for Saturday, 29 July at the mecca of South African football, FNB stadium. Kick-off is at 15:30.

For this year’s edition, consumers will be able to engage with the campaign for FREE on the USSD platform.

Further to this, fans across the country will not only be able to select their starting line-up but will now be able to further entrench their coaching abilities by selecting their preferred FORMATION.

The four (4) formations provided to the fans are: the oldest but still in regular use 4-4-2, giving both attacking & defensive balance. The offensive 3-5-2 & 3-4-3 , placing more players up the pitch for high pressure football and the most popular attacking formation in modern football 4-3-3, leaving enough cover at the back for possible counter-attacks.

Carling Black Label is proud to evolve the Champion Coaches experience, which initially started with a vote for a single player, to selecting players in their specific positions, now starting eleven and the formation in which they play.

“We have witnessed the magnitude of the Carling Champion Cup over the years and the opportunity it provides for ordinary men to feel like champions.
Therefore, it was time to expand in honouring the ethos of the brand and holistically rewarding our Champion Coaches for their support throughout the years by placing all elements associated with coaching in their hands.” said Carling Black Label Brand Director, Samori Gambrah.
“Our partnership with the Soweto Giants, Kaizer Chiefs and Orlando Pirates has truly been well received by the fans over the years, particularly bearing in mind the thousands of votes we receive each year from passionate supporters who love their teams. Fans have been given the opportunity to Be the Champion Coach and it is something that they have truly embraced.” concluded Gambrah.

Consumers who are over the age of 18 can stand a chance of winning the Carling Champion Cup match day experience where two lucky fans will join their favourite team in training, sit in the pre-match briefing and be part of the technical set-up on match day.

They can do so by purchasing a Carling Black Label beer and dialing *120*660*. They then enter their unique underliner code and then#. Entry is FREE on USSD or they can go to

Ticket sales for the 2017 showpiece have opened and are available at Computicket in Shoprite/Checkers stores countrywide, or at Unreserved seating on Level 5 at R70-00; Level 1 at R100-00 and reserved seating on Level 2 at R170-00.
Amazing hospitality packages that will make it a truly unforgettable day out are also on sale through SAIL at
In the history of the campaign, Orlando Pirates have lifted the trophy four times whilst Kaizer Chiefs twice.

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