All-new 2015 Soul reboots its unique appeal

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KIA’s second-generation Soul is an all-new 2015 model that introduces a smooth new-look exterior inspired by the 2012 KIA Track’ster concept, creating a thoroughly fresh, more grown-up appearance without losing its appealing character and individualistic edge.
Beneath the new panels, there’s an all-new platform (based on KIA Europe’s best-selling Cee’d platform), with a significantly stronger body shell and upgraded suspension to improve driving dynamics and ride comfort.
The original Soul generated immense loyalty among owners, and both existing and new buyers for the 2015 model will appreciate the latest iteration’s significantly quieter cabin, higher quality materials, increased space for people and cargo, plus the new range of available premium features and customising options.
The new Soul will build on the achievements of its predecessor, which has recorded global sales of more than 760,000 units since its introduction in late 2008.
“The KIA Soul has become one of our brand’s most popular export models, attracting loyal customers from a wide range of backgrounds across many countries – so it was important that the all-new model remained true to the original iconic design,” comments Soon-Nam Lee, KIA’s Vice President of Overseas Marketing. “Now, the introduction of the exciting second-generation Soul is a truly significant landmark for KIA.
“The Soul already has great emotional appeal, so our main focus with the 2015 model was infusing it with improved driving dynamics, developing a higher quality cabin and adding desirable features to highlight the new Soul’s fresh sophistication.
David Sieff, Marketing Director at Kia S.A commented, “The real excitement around the new Soul is the transformed appearance, broader range of features, improved dynamics and refinement, which will attract both existing and new customers to KIA showrooms.” He added that, “The interior and refinement is a big step up and will be a key focus area for all new Kia’s in the years to come”.
Full press release including technical specifications and pricing of the all-new KIA Soul is attached, as is a selection of images

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