WINTER IS COMING! JOHNNIE WALKER LAUNCHES WHITE WALKER IN COLLABORATION WITH GAME OF THRONES® AND HBO Introducing White Walker by Johnnie Walker
In collaboration withHBO®, and Game of Thrones, Johnnie Walker South Africa has launched the new White Walker by Johnnie Walker. This limited-edition Scotch Whisky is inspired by the most enigmatic and feared characters on the hit show – the White Walkers – and is here for fans to enjoy as anticipation builds towards the final season.
Known by their icy blue eyes and led by the Night King, the undead army of White Walkers have emerged from the Frozen North bringing with them the chill of winter and now a limited-edition whisky that evokes their icy world. Created by whisky specialist George Harper, alongside the small team of expert blenders at Johnnie Walker, this innovative whisky is best served directly from the freezer, echoing the chilling presence of the White Walkers.
The bottling brings you right to the Frozen North with an icy white and blue design along with the iconic Johnnie Walker Striding Man now fashionedinarmourto fit in among the ranks of the Night King’s forces. Utilising temperature-sensitive ink technology, fans will be reminded that “Winter is Coming” from an unexpected graphic icy reveal on the bottle when frozen.
The Scotch has notes of caramelised sugar and vanilla, fresh red berries with a touch of orchard fruit and features Single Malts from Cardhu and Clynelish – one of Scotland’s most Northern distilleries. Blender George Harper used the Frozen North as his starting point for creating White Walker by Johnnie Walker. He said: “Whiskies from Clynelish have endured long, Scottish winters, not dissimilar to the long periods endured by the Night’s Watch who have ventured north of the wall – so it was the perfect place to start when creating this unique whisky.”
“We are excited to launch the limited-edition White Walker by Johnnie Walker in collaboration with the TV series Game of Thrones. Partnering with HBO and Game of Thrones is an innovative and ground-breaking shift adding cultural relevance and a unique way in how South Africans consume whiskey. We are confident from a brand’s perspective that our fans will love the delicious whiskey served frozen whilst watching their favourite show,” said ZumiNjongwe, Marketing and Innovation Director, Diageo South Africa.
White Walker by Johnnie Walker will be available in major national retailers, including airports, starting April 2019with theRSP of R399
For more information on White Walker by Johnnie Walker, please visit https://www.johnniewalker.com/en-za/or follow Johnnie WalkerSA on Facebook and Twitter and Johnnie Walker SA on Instagra
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