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The Standard Bank 5150 Triathlon boosts development in Nelson Mandela Bay

King’s Beach in Port Elizabeth will again host this year’s Standard Bank 5150 in
Nelson Mandela Bay in the Eastern Cape province on 25 November 2018. The hugely
popular standard distance triathlon series has been running in South Africa since
2011 with events in Bela Bela and Germiston. The series made its debut in Nelson
Mandela Bay in 2016 at King’s Beach- the home of IRONMAN in Africa.
The 5150 triathlon (pronounced, fifty-one-fifty) takes the format of an Olympic
distance triathlon featuring a 1.5km rectangular swim, 40km bike and a 10km run
along the Port Elizabeth beach front.
Development of the three-discipline sporting code in South Africa is something
Standard Bank has identified as a key component of its partnership with IRONMAN SA,
with the support of The Siyaphambili Triathlon Participation Programme that has
helped many disadvantaged kids in the area get into triathlon.
“Siyaphambili is a programme that strives to identify and train previously
disadvantaged triathletes to participate in the IRONMAN South Africa triathlon and
this further emphasizes our message to NEVER STOP MOVING FORWARD through this sports
development project,” said Jenny Lyn Pheiffer: Executive Head. Brand Sponsorship and
Events at Standard Bank.
Many athletes on the programme come from a single-discipline background and have to
be taught to swim or cycle from scratch. This is where the programme really benefits
athletes as they receive expert coaching and guidance on an individual basis while
still being able to train as part of a group.
Siyaphambili athlete Earl Maschaka (23), who’ll be participating in Sunday’s event
describes Standard Bank’s involvement in the development of triathlon as chance to
explore his talents.
“To me the sponsorship means opportunity and possibility. I now have the opportunity
to participate in the Standard Bank IRONMAN 5150 on Sunday and to possibly complete
my first full IRONMAN,” said the Port Elizabeth born triathlete.
Commonly known as ‘Early B’ to his peers, Maschaka is a volunteer lifesaver at Hobie
Beach Surf Lifesaving Club in the notorious area of Gelvandale. Ironically it was
his fellow club members who encouraged him to give IRONMAN a shot. His strategy for
the Standard Bank 5150 is simple: cross the infamous red carpet at the finish line
of a race.

“The quality of IRONMAN SA’s Siyaphambili Triathlon Participation Programme and the
aspirational nature of the sport promotes a healthy, positive lifestyle as well as
inclusivity – these remain the major points of attraction for Standard Bank,” said
The economic impact the Standard Bank 5150 event will have in the Nelson Mandela Bay
region is up there with other host cities on the international circuit. The
financial opportunities provided to local vendors over this period are endless with
a boost in tourism being the obvious benefit.
Pheiffer concludes: “For those looking for something shorter – there will be the
option of the Standard Bank FUNTRI. The FUNTRI consists of a 400-metre swim, 20km
bike and 5km run and both team and individual participants are welcome. We would to
encourage all athletes to NEVER STOP MOVING FORWARD.”

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