Sunlight Washing Powder brings relief for drought-stricken communities in Cape Town this festive season
The City of Cape Town has been battling the worst drought in over 100 years. While
government departments have given the city cash boosts of millions of rands and
several projects are in the pipeline to find alternative ways to source water, as
well as strengthen the infrastructure and water network, the struggle continues.
Apart from drinking water to survive, people use water for personal hygiene as well
household chores such as washing clothes amongst other things.
From March to June 2017, Sunlight saved over 78 million litres of water by changing
customers’ laundry behaviour with its innovative Sunlight 2-in-1 SmartFoam
Technology. The washing powder uses half the rinsing water and has a sensational
fragrance too. On 10 and 17 November, Sunlight has donated 64 000 litres to
Philippi, Khayelitsha, Strandfontein and Good Hope – Endlovini Informal Settlement.
To add to this, Sunlight is donating a further 144 000 litres of water to many
drought-stricken Cape communities this festive season.
Sunlight now offers great value with a delightful fragrance.
Justine Agnew, Sunlight Laundry South Africa Brand Manager says, “Between today and
15 December, Sunlight will send vehicles filled with 5 litre bottles of water to the
areas identified by the City of Cape Town as in desperate need of water.”
Below are the areas and dates the Cape Town communities should look out for to
Delft/Voorburg – Delft Police Station
Ruyterwacht – Ruyterwacht Day Hospital
Brooklyn – Usave/ Martin Admas Hall
Austonville – Blackhealth Usave/ Field
Belville South – Belville Police Station
Scotsdene – Kraaifontein Shoprite/Day Hospital
Mitchell’s Plain – Lentengeur Civic Centre
Gugulethu – Civic Hall
“Sunlight has been a trusted household detergent brand in South Africa for decades
and has run several water-saving initiatives over the years. Donating water to those
in desperate need of it is humbling and we hope that it will bring some relief ahead
of the festive season.”
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